Marketing Intern

Job Description

Brief Description: Power Up Your Career with Rogers Electric

Are you ready to electrify your marketing skills and make a real impact? Join Rogers Electric, the nation’s leading self-performing electrical, data, and lighting contractor, as a Marketing Intern in Alpharetta, GA. This isn’t just an internship; it’s an opportunity to plug into a dynamic team, contribute to high-impact projects, and gain invaluable experience at a company powering innovation for over 40 years. If you’re a driven rising junior or senior passionate about marketing, we invite you to help us build the future, one brilliant campaign at a time!

Who We Are: Innovators, Problem-Solvers, Industry Leaders

At Rogers Electric, we are more than just the largest self-performing electrical, data, and lighting contractor in the U.S. – we are a thriving community of over 1,500 dedicated employees across 13 nationwide offices, continuously pushing the boundaries of what’s possible. With over 40 years of unwavering commitment to excellence, we specialize in a comprehensive range of services, from complex ground-up construction to expansive national rollouts and crucial preventative maintenance. We pride ourselves on fostering an environment where innovation thrives, problems are solved collaboratively, and industry standards are not just met, but set. Join our team and become an integral part of a company that is constantly evolving, where you’ll collaborate with top professionals, develop cutting-edge skills, and make a tangible impact from your very first day.

About the Role: Marketing Intern | Alpharetta, GA

We are actively searching for a talented, highly motivated, and creative Marketing Intern to join our robust marketing team. This role offers a unique opportunity to gain hands-on experience across a broad spectrum of marketing disciplines within a leading national organization.

Your Day-to-Day: Energizing Our Brand and Outreach

• Content Creation & Optimization: You will be instrumental in developing, refining, and optimizing a wide range of essential marketing materials. This includes crafting compelling presentations, informative brochures, detailed service and project information sheets, and engaging company introductory letters, ensuring all content effectively communicates our brand message and value proposition.
• Social Media Management & Strategy: Take charge of our social media presence across key platforms like LinkedIn, Twitter, Facebook, Instagram, and Vimeo. This involves conceptualizing, creating, and scheduling engaging content, monitoring performance, and optimizing campaigns to expand our reach, enhance brand visibility, and drive audience engagement.
• CRM Database Management: Develop, maintain, and meticulously update our Customer Relationship Management (CRM) databases, ensuring accuracy and providing essential data for targeted marketing initiatives.
• Market Research & Analysis: Dive deep into industry trends, competitor activities, and market data to inform and help shape effective marketing strategies and identify new opportunities for growth.
• Newsletter Development: Lead the creation and optimization of our quarterly company newsletter, curating compelling content that keeps our audience informed and engaged.
• Website Maintenance: Perform routine website updates and maintenance tasks as needed, ensuring our online presence is current, functional, and user-friendly.
• Trade Show & Event Management: Play a pivotal role in planning, coordinating, and managing marketing campaigns for key trade shows and industry events. This includes developing pre-show and post-show communications to effectively target and engage potential customers.
• Event Logistics Coordination: Seamlessly coordinate all logistical aspects for trade show booth setup and dismantle, encompassing arrangements for labor, electrical services, rigging, furniture, shipping, and material handling orders.
• Sales Team Support & Travel: Provide comprehensive support to our sales team, including arranging travel logistics, hotel accommodations, scheduling meetings, and coordinating customer entertainment to ensure smooth operations.
• Collateral & Inventory Management: Efficiently manage our marketing collateral inventory and fulfill orders, ensuring all teams have the necessary materials for their outreach efforts.
• Marketing Expense & Budget Tracking: Track marketing expenses diligently and assist in managing budget compliance, providing insights into financial performance.

What You’ll Bring To The Table: Your Core Strengths & Skills

• Academic Foundation: Currently a rising junior or senior pursuing a major in Marketing, Public Relations, Advertising, Communications, or a closely related program.
• Project Management Prowess: Proven ability to effectively manage multiple projects simultaneously, maintaining meticulous attention to detail and meeting deadlines consistently.
• Professional Demeanor: A self-motivated individual who exhibits tact, diplomacy, and a professional, courteous manner in all interactions with the public and internal stakeholders.
• Exceptional Communication: Strong oral communication skills with the ability to articulate ideas clearly and collaborate effectively with both internal teams and external partners.
• Positive Energy: Possess a high energy level, a proactive attitude, and a good sense of humor, contributing positively to our team-focused environment.

Desired but Not Required (Pluses):

• Hands-on experience with Adobe Creative Cloud (e.g., Photoshop, Illustrator, InDesign).
• Familiarity with web analytics tools such as Google Analytics and advertising platforms like Google AdWords.

Why You’ll Love Being Here: Powering Your Potential & Perks

• Vibrant Work Environment: Immerse yourself in a positive, team-focused work environment featuring a collaborative office space, a casual dress code, and an onsite gym with engaging fitness classes.
• Industry-Leading Stability: Benefit from the stability of a company with over 40 years of industry experience, offering unparalleled opportunities to grow your career through continuous training and clear advancement paths.
• Exceptional Perks: Enjoy fun extras like our fully stocked Rogers Café, generous employee referral bonuses, and a host of other exceptional perks designed to enhance your work-life experience.

Let’s Build The Future Together

If you’re ready to take your skills to new heights and contribute to a company that’s truly powering innovation, we want to hear from you! At Rogers Electric, we empower people and cultivate a workplace that values diversity and inclusion every step of the way, creating an environment where all voices are heard and celebrated.