内容运营 – AI & Tech Content

Job Description

社区内容运营 Specialist (Tech Life) | Xiaohongshu

The Tone:
This is a full-time role at Xiaohongshu, located in China. The company operates a vibrant content community platform. This role is crucial for driving engagement and growth within the emerging tech life content vertical, ensuring the platform remains at the forefront of AI and smart living trends by delivering compelling and relevant content to its users.

The TL;DR
• Role: Full Time
• Type: Full-time
• Location: In-person China

• Mission: Drive engagement and growth in the tech life content domain by identifying trends, planning content, and managing creator collaborations to deliver relevant community content.

What You’ll Actually Do
• Trend Analysis: Monitor AI, large models, smart hardware, and broader tech life trends, actively experimenting with new AI products to form judgments on emerging products and industry shifts.
• Content Strategy: Discover user needs, content trends, and discussion hot spots within the tech life sphere, then independently plan topics and engagement activities, defining objectives, strategies, resource needs, and execution paths, coordinating online and offline resources.
• Resource Management: Develop resource recommendations and scheduling plans aligned with promotional goals, leveraging internal company resources and usage guidelines; follow up on deployment processes and content collection to ensure timely launch and monitor communication effects during activities.
• Creator Relations: Build and maintain relationships with content creators based on business needs, managing communication, invitations, and progress tracking to ensure content meets project requirements and aligns with Xiaohongshu’s community tone.
• Project Execution & Review: Deeply understand business requirements, maintain strong communication and collaboration with the team to drive project execution, organize data, and conduct post-project reviews.

The Must-Haves
• Background: Recent graduate (Class of 2025 or later) with a Bachelor’s degree or higher, in any major, focused on community content operations.
• Experience: Strong interest in AI, active use of AI products, and a willingness to continuously follow industry changes and experiment with new offerings; familiarity with Xiaohongshu’s content ecosystem, including platform tone, user preferences, and content expression.
• Skills: Creativity, media planning, scheduling, and event execution abilities; strong communication, expression, and resilience; independent thinking skills with the capacity to derive insights from operational data and user feedback to optimize strategies; meticulous, patient, responsible, and a quick learner.
• Bonus: Internship experience in AI product operations, content operations, or brand communication; image processing and video editing experience; deep user of Xiaohongshu; major in Journalism, Communication, Advertising, or Chinese.