Vice President/General Manager – Broadcast & Digital Media

Job Description

Vice President and General Manager | Nexstar Media Group

The Tone:
This is a full-time role at Nexstar Media Group, located in Youngstown, Ohio. Nexstar Media Group is America’s largest local broadcasting company, producing and distributing engaging local and national news, sports, and entertainment content across its television and digital platforms. This executive position is crucial for overseeing Nexstar’s media properties in Youngstown, driving revenue through advanced digital advertising solutions, and fostering a collaborative, growth-oriented culture across all broadcast and digital operations.

The TL;DR
• Role: Full Time
• Type: Full-time
• Location: In-person – Youngstown, Ohio, USA

• Mission: Lead and grow Nexstar’s broadcast and digital media properties in Youngstown, focusing on revenue generation and audience expansion.

What You’ll Actually Do
• Operational Oversight: Lead all broadcast and digital operations for Nexstar’s media properties in Youngstown, including WKBN, WYFX, WYTV, and associated digital assets.
• Revenue Growth: Drive revenue by implementing advanced digital advertising solutions, fostering new business development, and executing innovative sales strategies.
• Content Development: Develop and scale locally produced content across various platforms including OTT, web, social, and linear to expand audience reach and accelerate revenue.
• Culture & Community: Build a highly collaborative, growth-oriented culture, promoting teamwork and operational excellence while fostering strong relationships with employees, community leaders, and key clients.
• Digital Strategy: Translate emerging digital opportunities into measurable business results and strengthen the station’s community presence.

The Must-Haves
• Background: Executive-level experience with deep domain knowledge in commercial television and digital advertising operations.
• Experience: At least five years of senior management experience leading high-performing digital sales, broadcast sales, content, and news teams.
• Skills: Digital-first leadership, strategic vision, disciplined execution, content development across platforms, and cross-departmental collaboration.
• Bonus: Experience managing a duopoly operation.