Summer Social Media Intern

Job Description

Summer Social Media Intern | Califia Farms

The Tone:
This is a 10-week summer internship at Califia Farms, located in the DTLA Arts District (hybrid: Tuesday-Thursday in-office). Califia Farms creates a range of plant-based foods and beverages. This self-motivated undergraduate role directly supports the Communications team in developing and executing social media strategy and content, with a primary focus on TikTok. The intern will have direct interaction with key internal partners to create engaging content, report on current social trends, and foster a deeper connection with the loyal Califia Farms audience. A key goal of this role is also to actively attract and engage new consumers, particularly younger audiences like Gen Z. By the end of the internship, you will gain a comprehensive understanding of the social media landscape, develop content creation expertise, and act as an authentic brand ambassador.

The TL;DR
• Role: Internship
• Type: Summer (10-week, 40 hours/week)
• Location: Hybrid, Los Angeles, CA
• Pay: $23 hourly
• Team: Communications team
• Mission: Discover Califia Farms’ unique niche on TikTok to drive brand awareness, engagement, and advocacy amongst Gen Z.
• Tech Stack: Microsoft Office (Word, Excel, PowerPoint, Outlook)

What You’ll Actually Do
• Content Strategy & Creation: Develop original, relatable, fun, informational, and on-brand TikTok content ideas, leveraging trending sounds, and independently produce content from concept to execution. Participate actively in team content brainstorms and proactively identify up-and-coming TikTok creators to engage with.
• TikTok Niche Development: Support the team in discovering Califia Farms’ unique niche on TikTok to effectively drive brand awareness, engagement, and advocacy among Gen Z consumers.
• Social Media Performance & Optimization: Collaborate with the social team to understand performance and growth metrics, utilizing these insights to adjust creative content for optimizing posts across platforms.
• Trend Research & Innovation: Continuously research social media news, updates, and current trends to propose innovative ideas for enhancing Califia Farms’ presence across all relevant platforms, including Instagram, TikTok, Facebook, X, and Pinterest.
• Community Engagement & Reporting: Engage directly with followers by responding to DMs and comments as needed, and assist the Social Media Manager with comprehensive monthly reporting on social performance.

The Must-Haves
• Background: Pursuing a Bachelor’s degree in Business, Marketing, or a closely related field, demonstrating basic knowledge of marketing principles through coursework or prior experience.
• Experience: Very comfortable both behind and in front of a camera, with a genuine passion for creating engaging video content. You should be an innate user of social media with a foundational understanding of what types of content perform well on various platforms.
• Skills: Possess excellent attention to detail, strong organizational skills, and the ability to multi-task effectively with solid follow-through on tasks. Demonstrate strong oral and written communication skills (writing samples may be requested), capable of working independently, and proficiency in Microsoft Office applications including Word, Excel, PowerPoint, and Outlook.
• Bonus: A keen interest in marketing for a values-driven organization.