Social Media Marketing Intern

Job Description

Social Media Strategy Intern | Brunner

The Tone:
This is an unpaid, for-credit internship at Brunner, an integrated marketing communications agency with a flexible hybrid work policy. Brunner is committed to creating impactful marketing programs for its clients, fostering growth, and building lasting relationships by focusing on perseverance, integrity, tenacity, curiosity, and heart. This internship program is meticulously designed to provide significant exposure to agency life, offer robust opportunities to develop valuable skills that extend beyond the classroom, and clearly demonstrate how effective strategies translate into great work. The role centers on the strategic side of social media marketing, where you will gain hands-on experience shaping successful social media strategies by leveraging data, insights, and cultural conversations to meaningfully connect brands with their audiences.

The TL;DR
• Role: Internship
• Type: Seasonal, Part-time (approximately 30 hours per week)
• Location: Hybrid
• Team: Works closely alongside the social media team, paired with a dedicated mentor who provides guidance and support, even as much of your work will be completed independently.
• Mission: Shape successful social media strategies using data, insights, and cultural conversations to help brands connect with their audiences in meaningful ways.

What You’ll Actually Do
• Analyze: Analyze social listening, platform data, and cultural trends to identify strategic content opportunities for various brands.
• Support: Support the development of social content calendars and publishing strategies in collaboration with the team.
• Monitor: Monitor key performance metrics of social media initiatives to track overall effectiveness and engagement.
• Recommend: Translate performance data into clear, actionable recommendations for refining and optimizing social media strategy.

The Must-Haves
• Background: Current college student, for whom earning academic credit through their program of study upon completion of the internship is a requirement. The ideal candidate is inherently analytical, consistently trend-aware, and shows a strong eagerness to learn how data, insights, and cultural conversations contribute to successful social media strategies.
• Experience: No specific prior professional experience is explicitly required for this role. Candidates must be driven individuals, excited to learn, eager to collaborate effectively within a team, and committed to contributing actively to real-world agency projects and client initiatives.
• Skills:
1. Analytical ability for interpreting social listening and platform data.
2. Strong awareness and identification of current cultural trends relevant to brand communication.
3. Capability to support the organization and scheduling of social content calendars.
4. Proficiency in monitoring and tracking social media performance metrics.
5. Clear communication skills for translating complex data insights into actionable strategic recommendations.