Social Media Marketing Intern

Job Description

Social Media, Content Creation and Marketing Intern | LAVARA WORLD

The Tone:
This is an unpaid internship opportunity at LAVARA WORLD, located in West Palm Beach, FL. LAVARA WORLD is a luxury brand focused on building and scaling its digital identity in a competitive market. This hands-on role is crucial for executing the company’s social media and digital marketing strategy, contributing to premium brand storytelling, and shaping the brand’s presence across key platforms. It offers real-world exposure to both creative and performance marketing within a luxury brand environment.

The TL;DR
• Role: Internship / Early Career
• Location: In-person, West Palm Beach, FL
• Team: Works directly with LAVARA’s Head of Marketing
• Mission: This role owns contributing to LAVARA’s social media presence across content creation, campaign execution, community management, paid advertising, and brand development.
• Tech Stack: Meta Ads Manager, Canva, CapCut, Adobe Creative Suite, Instagram, TikTok, Facebook, Pinterest, AI tools, E-commerce

What You’ll Actually Do
• Social Media Strategy: Execute social media strategy, assisting the Head of Marketing in shaping LAVARA’s visual identity and ensuring consistent brand storytelling across all platforms.
• Content Creation: Create and coordinate daily content, including short-form video, reels, stories, and behind-the-scenes material, while writing captions aligned with the brand tone and maintaining the content calendar.
• Paid Campaign Management: Assist with Meta Ads setup, optimization, targeting, and retargeting efforts for campaigns, monitoring performance to help improve results.
• Community Engagement: Manage daily engagement across social platforms by responding to messages and comments in the brand voice, supporting initiatives for audience growth.
• Performance Analysis & Research: Track engagement, growth, and campaign performance to assist with reporting and optimization insights, identifying high-performing content formats and monitoring luxury marketing trends.

The Must-Haves
• Background: Student with a strong interest in luxury, design, fashion, or premium lifestyle brands. Core domain knowledge includes understanding social media culture, premium brand storytelling, and basic digital marketing principles.
• Experience: Confident using Instagram, TikTok, Facebook, and Pinterest. Comfortable creating and editing short-form video content. Basic understanding of digital marketing and paid advertisements.
• Skills: Strong visual and creative instincts. Excellent written communication skills. Self-motivated, organized, and proactive approach to work.
• Bonus: Experience with Meta Ads Manager. Familiarity with Canva, CapCut, or Adobe Creative Suite. Photography or videography skills. Exposure to e-commerce or conversion marketing. Experience using AI tools in marketing workflows.