Social Media Intern

Job Description

Social Media Intern | SHOE-INN

The Tone:
This is an internship at SHOE-INN, located in the Hamptons, NY. SHOE-INN is a family-owned business with a history spanning four generations, specializing in high-quality, designer women’s footwear from U.S. and exclusive Italian brands. The role is critical for creating engaging social media content that highlights our in-store product, captures the Hamptons energy, and showcases our curated summer collections, directly supporting our e-commerce and marketing efforts.

The TL;DR
• Role: Internship
• Type: Seasonal
• Location: Hybrid, East Hampton, NY

• Team: Reports to the e-commerce and marketing team
• Mission: Develop and produce compelling social media content to foster brand affinity and expand the reach of SHOE-INN.
• Tech Stack: TikTok, Instagram, Facebook, Microsoft Office Suite

What You’ll Actually Do
• Content Development: Develop and produce compelling social media content for Instagram, Facebook, and TikTok.
• Visual Asset Creation: Capture product photography and video in-store across East Hampton, Southampton, and Westhampton Beach locations.
• Performance Analysis: Monitor and report on social media trends and content performance to inform strategy.
• Community Engagement: Interact with the online community to foster brand affinity and positive sentiment.
• Influencer Collaboration: Assist in identifying and collaborating with influencers and content creators to expand brand reach.

The Must-Haves
• Background: Currently enrolled as a full-time undergraduate student pursuing a degree in Marketing, Digital Marketing, Journalism, Business Management, or a related field.
• Experience: 1-2 years of experience in social media management or content creation.
• Skills: Strong written communication adaptable to a luxury boutique brand voice; creative thinking and an interest in fashion and the footwear industry; detail-oriented, organized, and able to manage multiple tasks simultaneously; proficiency in TikTok, Instagram, Facebook, and Microsoft Office Suite.
• Bonus: Knowledge of photo and video editing software.