Social Media & Digital Marketing Intern

Job Description

Social Media & Digital Marketing Intern | The Be. Org

The Tone:
This is an internship at The Be. Org, located in the Baltimore–Washington Metropolitan Area, with a hybrid work schedule. The Be. Org is a 501(c)3 nonprofit youth development organization dedicated to nurturing youth to live beyond limitations and achieve excellence. This role is crucial for shaping the voice and visibility of a mission-driven organization impacting youth across the region. The content created will directly support programs that change young people’s lives, amplifying student voices and expanding community reach.

The TL;DR
• Role: Internship
• Type: Part-time
• Location: Hybrid, Baltimore–Washington Metropolitan Area
• Team: Reports to the Strategic Communications and Engagement Manager
• Mission: Grow The Be. Org’s digital presence, strengthen brand storytelling, and increase community engagement.
• Tech Stack: Canva, Adobe Creative Suite, CapCut, social insights and analytics tools, SEO tools, email marketing platforms, CRM systems, AI tools

What You’ll Actually Do
• Content Strategy & Creation: Implement a cross-platform content strategy across social media, email, and the website, creating engaging short-form video, graphics, and storytelling content.
• Digital Growth & Analytics: Track and analyze engagement metrics using social insights tools, provide monthly performance reports, and support SEO efforts to improve website visibility.
• Email & Community Engagement: Draft and schedule newsletters and stakeholder communications, assist with audience segmentation, and help maintain brand consistency across digital channels.
• Media & Event Coverage: Pitch local media outlets and support press outreach efforts, provide live social coverage of programs and events, and develop post-event recap content.
• Collaboration & Innovation: Attend team meetings, contribute creative ideas during marketing brainstorms, collaborate across departments to highlight youth impact stories, and responsibly utilize AI tools for efficiency.

The Must-Haves
• Background: College student majoring in Marketing, Communications, Journalism, Public Relations, Business, Digital Media, or a related field; passionate about youth empowerment, education, and community impact.
• Experience: Comfortable creating short-form video content, familiar with Canva, Adobe Creative Suite, CapCut, or similar tools, and experienced with social media analytics and performance tracking.
• Skills: Organized and able to meet deadlines with high-quality work, confident to share ideas and open to constructive feedback, and detail-oriented with strong proofreading skills.
• Bonus: Experience with SEO tools, email marketing platforms, or CRM systems; experience pitching media or writing press releases; familiarity with AI tools for content ideation and productivity.