Social Media Coordinator

Job Description

Social Media Coordinator | Berman Physical Therapy

The Tone:
This is a full-time or part-time role at Berman Physical Therapy, located in the Southwest Florida Area. Berman Physical Therapy is dedicated to providing unequalled patient care and empowering patients to make better health decisions. This entry-level position is crucial for effectively communicating the benefits of physical therapy to prospective patients through diverse media. The successful candidate will play a key role in expanding the company’s public outreach and creating compelling content across social, print, and electronic platforms, directly impacting patient engagement and education.

The TL;DR
• Role: Early Career
• Type: Full Time or Part Time
• Location: In-person, Southwest Florida Area
• Pay: $18–$20 hourly
• Mission: Responsible for communicating the benefits of physical therapy through various media to help prospective patients make informed health decisions.

What You’ll Actually Do
• Patient Education: Effectively communicate the benefits of physical therapy through social, print, and electronic media, enabling prospective patients to make informed decisions about their health.
• Diverse Content Production: Create a wide range of internal and external content for the business, including producing technique videos, conducting patient interviews, writing engaging blog posts, and preparing monthly newsletters.
• Daily Media Engagement: Develop and curate daily content specifically for all social media and electronic media platforms to maintain consistent online presence and engagement.
• Strategic Planning & Execution: Formulate and actively execute comprehensive plans for content development and media outreach, finding fulfillment in their successful implementation.
• Brand Advocacy: Represent Berman Physical Therapy with enthusiasm and dedication, upholding its reputation for providing unequalled patient care in all interactions.

The Must-Haves
• Background: Early career professional demonstrating creativity, enthusiasm, dependability, and dedication. Possesses a thirst for finding opportunities to improve or contribute. Must live in the Southwest Florida Area.
• Experience: Active engagement with social media and content creation, such as managing a personal blog.
• Skills: Strong communication skills, articulate, and confident in representing the company. An active problem-solver motivated by challenges and adaptable to an ever-changing environment. A self-starter with a strong work ethic, striving to exceed expectations and perform with a sense of urgency, without needing constant direction. Dependable and punctual, comfortable collaborating with a team while thriving independently. Committed to learning and working in an environment free of gossip, drama, and ego, and able to accept accountability for personal contributions through monthly metric meetings.
• Bonus: Previous professional or academic experience in communications, marketing, graphic design, or copywriting.