Social Media Content Creator (Unpaid Fellowship)

Job Description

Job Title: Entrepreneurial Social Media Content Creator (Unpaid Fellowship/Internship)

About cupl: Redefining Relationship Care

cupl is a groundbreaking relationship care app dedicated to taking the guesswork out of maintaining healthy romantic connections. In a world saturated with apps for finding love, marriage, and divorce, cupl addresses the critical gap: staying in your relationship. We believe current solutions—ranging from Reddit/ChatGPT advice and trauma dumping on friends to expensive therapy—are inefficient and insufficient.

Our mission is to build a future where phrases like “we drifted apart” and a 50% divorce rate are relics of the past. We aim to provide proactive, accessible tools to nurture relationships.

Try It Out!
We’ve just launched in the iOS App Store, and the response has been overwhelmingly positive, confirming the significant need for our solution. The best way to understand our vision is to experience the app for yourself. We encourage you to download and explore cupl – we value your feedback!

About Us: The Founding Team

cupl is driven by a seasoned team with a proven track record of building impactful products for millions:

• CEO: A Harvard graduate with extensive experience, having built TikTok’s first AI features and scaled Walmart Grocery from $35 million to $17 billion.
• CTO: Successfully sold their previous AI company to one of Latin America’s largest providers.
• CMO: A veteran in social media, managing accounts with 10M+ followers and substantial budgets, expertly building communities and distribution channels.

The Role: Define Our Voice, Drive Our Growth

We are seeking entrepreneurial creators who are enthusiastic about shaping the brand voice and content strategy of a fast-growing startup from the ground floor. This role sits at the exciting intersection of creativity and business development. You will work directly with the founding team and your cohort to significantly expand our presence and connect us with our target audience.

Key responsibilities may include:

• High-Volume Content Creation: Design, create, and refine engaging organic, short-form video content for platforms like TikTok and Instagram. This content will be strategically developed to boost our presence and reach the right people at the optimal time.
• App Download Drives: Implement diverse strategies to increase app downloads, encompassing both IRL (In-Real-Life) campaigns (e.g., engaging with community leaders, friends, clubs) and digital collaborations.

Who You Are: A Perfect Fit

You may be an ideal candidate if you:

• Embrace Our Vision: You genuinely understand and are excited by the world cupl is building.
• Content-Ready & Camera Confident: You are highly comfortable producing content and being in front of a camera. While no prior experience is required, a willingness to do so is essential.
• Entrepreneurial Spirit: You are a self-starter who enjoys initiating projects, leading initiatives, or possesses a strong “hustle” mentality (perhaps you’ve even started your own business).
• Remote-First Pro: You thrive in a remote-first environment, demonstrating:
• Strong written communication skills.
• Ability to follow asynchronous directions effectively.
• Proficiency in collaborating with colleagues remotely.
• Proactive Self-Starter: You are inherently proactive and able to take initiative without constant supervision.

Commitment, Compensation & Important Details:

• Time Commitment: Approximately 10-15 hours per week for a duration of 3 months.
• Meetings: Includes one mandatory 1-hour weekly meeting.
• Flexibility: The remaining hours are flexible.
• Remote & Async: This is a fully-remote position with an asynchronous-first communication style. Most interactions outside of weekly meetings will occur via our active Slack group.
• COMPENSATION: UNPAID. This is an unpaid fellowship/internship opportunity.
• Future Potential: Top performers will have the potential to join the cupl team in a more permanent, paid role as the company matures.

Why Should You Join cupl?

• Hands-On Impact: Gain invaluable direct experience in shaping the direction of a rapidly growing consumer startup.
• Learn from the Best: Work directly with the founding team, learning best practices and insights from experienced leaders who have “walked the walk” in building successful ventures.
• Build Your Portfolio: Your created content will go live, allowing you to track its metrics, understand its impact, and build a tangible social media content portfolio.
• Early Crew Advantage: As an early contributor, you’ll be uniquely positioned for future roles and growth opportunities within cupl as we expand.