Social Media & Content Creation Specialist

Job Description

Social Media & Content Creation Specialist | Next Step Realty

The Tone:
This is a full-time, permanent role at Next Step Realty, located on-site in Timonium, MD. Next Step Realty is seeking a creative specialist to become the brand’s online voice, building and managing its digital presence across major social media platforms. This position is critical for producing engaging content that connects buyers, sellers, agents, and the broader Baltimore community with the company. The role focuses on taking charge of the brand’s digital presence to foster strong community engagement and drive connections.

The TL;DR
• Role: Full Time
• Type: Permanent
• Location: In-person, Timonium, MD
• Pay: $45000–$55000 yearly
• Team: Reports to the VP, Marketing & Events
• Mission: This person will be responsible for building and managing Next Step Realty’s digital presence, producing engaging content to connect various audiences with the brand.
• Tech Stack: Canva, Meta Ads Manager, Later or Hootsuite, Instagram, TikTok, LinkedIn, Google Analytics, HubSpot

What You’ll Actually Do
• Strategy & Planning: Develop and execute a comprehensive social media content calendar across platforms like Instagram, Facebook, LinkedIn, and TikTok.
• Content Creation: Create a wide range of engaging, on-brand content, including graphics, short-form video reels, and compelling written copy.
• Community Management: Actively manage and grow social media communities by regularly responding to comments, messages, and proactively engaging with followers.
• Paid Campaigns: Plan and execute paid social media advertising campaigns, focusing on strategic audience targeting and efficient budget management.
• Performance Analysis: Monitor platform analytics, produce regular performance reports, and provide actionable insights to optimize content and strategy.

The Must-Haves
• Background: A professional with a minimum of 2 years of proven experience in social media management or content creation.
• Experience: Demonstrated proficiency in short-form video production is a must, along with experience running paid social media campaigns and interpreting ad performance data.
• Skills: Strong eye for design and photography, excellent written communication skills, and a strong understanding of brand voice.
• Bonus: Real estate industry experience is a plus, and flexibility to work some evenings and weekends for events as needed is required.