Social Media & Content Creation Intern

Job Description

Social Media & Content Creation Intern | Undercurrent

The Tone:
This is an internship at Undercurrent, a woman- and minority-founded company that engineers smart solutions to everyday clothing pain points, such as slip-free no-show socks and anti-chafing underwear. As the company prepares for significant new product launches this summer and plans to expand its retail footprint, this role is crucial for harnessing creative energy to tell the brand’s story and grow its digital presence. This isn’t just a scheduling position; it’s an opportunity to be a hands-on contributor, shaping Undercurrent’s brand voice and visual identity across various platforms, working closely with the team to drive engagement and overall brand awareness.

The TL;DR
• Role: Internship
• Type:
• Location:

• Team: Reports to and collaborates with the Marketing team.
• Mission: To significantly grow Undercurrent’s digital presence, drive engagement, and elevate brand awareness through compelling social media content and community interaction.
• Tech Stack: TikTok, Instagram, Facebook, Canva, CapCut, other design/video editing software.

What You’ll Actually Do
• Content Creation: Create, shoot, and edit highly engaging short-form video content specifically tailored for platforms like TikTok and Instagram (Reels/Stories), and design compelling static graphics for Instagram, Facebook, and other relevant platforms, ensuring all content aligns with the Undercurrent brand aesthetic and messaging.
• Trend Adaptation: Actively monitor social media platforms to identify emerging audio, memes, challenges, and cultural trends, then quickly adapt these into original content that resonates with the Undercurrent brand voice and marketing objectives.
• Campaign Support: Assist in the execution of organic social media strategies for upcoming product launches and key marketing initiatives, and collaborate with the marketing team on developing visual creatives and ad copy concepts for paid social channels, such as Meta ads.
• Community Engagement: Actively engage with the Undercurrent follower base by responding to comments and direct messages, participating in relevant conversations, and proactively fostering a loyal, active, and inclusive digital community around the brand.

The Must-Haves
• Background: Early Career professional who deeply understands the algorithms, nuances, best practices, and evolving features of platforms like TikTok and Instagram, effectively living and breathing these social media environments.
• Experience: Proven track record as a content creator with a strong eye for design, aesthetics, and visual storytelling, proficient in using in-app editing features (TikTok, Instagram) and/or external tools such as Canva and CapCut.
• Skills: Possesses strong written and verbal communication skills for crafting engaging captions and interacting effectively online, demonstrates a proactive and self-starting attitude with a strong initiative, and exhibits a creative and innovative approach to storytelling and audience connection.
• Bonus: Experience with additional design or video editing software is considered a significant advantage.