Social Media and PR Intern
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Job Description
About Erborian:
Erborian is a Korean skincare brand owned by L’Occitane. Founded in 2007 by Katalin Berenyi and Hojung Lee, its mission is to bring traditional Korean skincare techniques and ingredients to Western consumers. The brand has gained significant popularity in the US within the K-beauty market. Key business initiatives include collaborations with major retailers like Amazon and Ulta, content creation for the company website, and various marketing projects to enhance brand awareness and growth.
Job Description: Social Media and PR Intern
This internship is a crucial role within Erborian’s small marketing team. The intern will manage multiple projects from inception to completion, covering a range of responsibilities in social media and public relations. The ideal candidate will be highly self-motivated, detail-oriented, analytical, and passionate about beauty and branding.
Responsibilities:
• Public Relations and Influencer Relations:
• Identifying and collaborating with key influencers.
• Creating and executing marketing mailers.
• Analyzing the performance of social media posts, influencer campaigns, and mailers.
• Monitoring media coverage and reporting findings to the team.
• Supporting daily communication with the PR agency and brand community.
• Social Media:
• Demonstrating a strong understanding of current social media trends.
• Creating content for Erborian’s owned social media channels, with a focus on TikTok.
• Contributing to the ideation, development, and management of the social media content calendar.
• Assisting the Social Media Manager with community management tasks.
• Tracking organic social media mentions.
• Organizing brand assets and identifying high-quality user-generated content (UGC).
• Administrative Tasks:
• Managing inventory and ordering of sample products (“closet stock”).
• Maintaining up-to-date product assortment files.
• Sending marketing mailers.
Requirements:
• Education: Currently pursuing a Bachelor’s or Master’s degree.
• Experience: Prior internship experience is preferred.
• Skills:
• Strong analytical skills, with proficiency in Excel spreadsheets.
• Excellent organizational skills.
• Passion for beauty trends and a keen eye for aesthetics.
• Team-oriented approach and willingness to take on new challenges.
• Proficient video editing skills and advanced knowledge of Adobe Creative Suite (Photoshop, Premiere Pro, and InDesign).
Physical and Travel Requirements:
• Ability to work in a standard office environment.
• Availability to work 15 hours per week.
Benefits:
• Competitive compensation: $19/hour
• School credit offered.
• A positive and collaborative work environment.
• Generous employee discount at L’Occitane and Erborian.
