Social Media Account Manager

Job Description

Social Media Account Manager | Robert Half

The Tone:
This is a full-time role at an integrated marketing and advertising agency, represented by Robert Half, located in Long Beach, CA. Robert Half is a specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. This position is vital for shaping and managing social media programs, blending strategy, content leadership, performance analysis, and client-focused planning to build a strong digital presence across major platforms.

The TL;DR
• Role: Full Time
• Type: Full-time
• Location: In-person, Long Beach, CA

• Team: Working within an integrated marketing and advertising agency, collaborating with cross-functional teams and mentoring entry-level social media team members.
• Mission: Shape and manage social media programs to build strong digital presences for clients through strategy, content leadership, performance analysis, and client-focused planning.
• Tech Stack: Social media management and analytics tools

What You’ll Actually Do
• Strategy Development: Build and direct multi-channel social media strategies for a portfolio of clients, ensuring each plan supports broader marketing and brand objectives.
• Content Management: Guide the development of organic social content, organize editorial calendars, and ensure timely, consistent messaging for both client and agency channels.
• Performance Optimization: Refresh social ad creative and messaging using platform insights and performance trends, monitoring account performance to adjust channel tactics and improve results.
• Community Engagement: Oversee day-to-day community interaction for priority accounts, providing senior-level support on audience interaction, brand voice, and response quality.
• Growth Identification: Evaluate social metrics, competitor activity, and industry developments to identify opportunities for growth and recommend new approaches.

The Must-Haves
• Background: A professional with proven experience managing social media programs, campaigns, and content, bringing a sharp understanding of audience engagement, brand storytelling, and data-driven optimization within marketing.
• Experience: Proven experience managing social media programs, campaigns, and content across multiple platforms for several client accounts, including hands-on familiarity with social media management and analytics tools.
• Skills: Strong knowledge of social media strategy, content planning, and audience engagement best practices; ability to interpret performance data and use insights to refine content, campaigns, and account direction; excellent written communication skills with the ability to adapt tone and messaging for different brands and audiences; experience coordinating with internal stakeholders and creative partners in a collaborative marketing setting; strong organizational skills with the ability to manage deadlines, calendars, and competing priorities effectively.