SEO Expert – Technical SEO

Job Description

Expert Search Engine Optimization (SEO) | Metro AG

The Tone:
This is a full-time in-house role at Metro AG, located in Germany(Nordrhein-Westfalen). Metro AG operates as a leading international wholesaler. This position is crucial for driving qualified organic traffic across all countries of operation by implementing and optimizing SEO strategies, directly contributing to increased online revenue from search channels.

The TL;DR
• Role: Full Time
• Type: Full-time
• Location: In-person Germany(Nordrhein-Westfalen)
• Team: Collaborates with product owners and the in-house editorial team.
• Mission: Act as the internal SEO subject matter expert to drive qualified organic traffic and increase online revenue from search channels globally.
• Tech Stack: Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog

What You’ll Actually Do
• Expertise & Strategy: Act as the subject matter expert and internal consultant for all SEO inquiries, championing best practices, and defining requirements, tasks, and resources for the overall SEO strategy.
• Technical SEO Execution: Provide recommendations and execute strategies for complex technical SEO topics, including internal linking, crawling, indexation, rendering, and push forward ongoing technical SEO projects.
• Content & Cross-Team Collaboration: Coordinate with the editorial team to provide content development recommendations aligned with SEO goals and initiate cross-team projects to ensure proper implementation of SEO best practices.
• Performance Monitoring & Analysis: Monitor search engine algorithm updates, evaluate web analytics dashboards, analyze search results and performance across major channels, and identify competitor SEO strategies.
• International Optimization & Reporting: Develop and manage the international SEO strategy and country-specific optimizations, creating and presenting regular performance reports to stakeholders with actionable insights.

The Must-Haves
• Background: Senior-level professional with a degree in marketing, communications, business, computer science, or a related field (though a formal degree is not always required), possessing a deep understanding of technical SEO concepts like site audits, indexing, page speed optimization, and basic HTML/CSS.
• Experience: 5+ years of experience in Technical Search Engine Optimization, demonstrably managing SEO for large, multi-country, multi-language websites, and a proven track record of developing and executing successful technical SEO and content strategies. Experience working in an in-house capacity within a large, matrixed organization, with a history of successful collaboration across product, engineering, and content teams.
• Skills: Native German speaker; proficient in using SEO tools including Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, and Screaming Frog; ability to monitor and interpret search algorithm updates.