Senior Creative Lead

Job Description

Senior Creative Lead | Confidential Employer

The Tone:
This is a full-time role at WITHIN, located in Mexico City, Mexico. WITHIN is the world’s first Performance Branding company, partnering with major brands to drive business growth through integrated marketing strategies. This role is crucial for ideating, designing, and crafting digital narratives for clients, pushing engagement and metrics, and helping grow both client brands and the team. The company values growth, innovation, and forward-thinking creativity, expecting this lead to embody that ethos.

The TL;DR
• Role: Full Time
• Type: Full-time
• Location: In-person Mexico City, Mexico

• Mission: This role focuses on growing brands through exciting, engaging, and beautiful performance-focused digital content creation.
• Tech Stack: Figma, Adobe Creative Suite (Premiere Pro, Photoshop, Illustrator, In Design, After Effects), Higgsfield, Figma Weave, FAL.AI, Replicate

What You’ll Actually Do
• Performance-Focused Content Creation: Craft content with intent, weaving client visual identity and voice into groundbreaking content to push engagement and metrics beyond set KPIs.
• Multifaceted Ideation and Creative Development: Brainstorm, concept, plan, produce, edit, and write copy for content within a lean structure to bring ideas to life.
• Trend Analysis & Application: Vigilantly monitor the digital sphere, absorbing emerging social trends to ensure content remains relevant and applying them to unique brand narratives.
• Detail-Oriented Post-Production & Delivery: Ensure each content piece undergoes rigorous post-production and quality assurance, including video edits, image selection, retouching, and final checks.
• AI Creative Direction & Quality: Guide AI-assisted projects from concept through final delivery, provide actionable feedback on generated assets, and establish repeatable workflows for creative quality and efficient production.

The Must-Haves
• Background: Senior level with 5-6 years of experience in digital content creation and a strong digital ad portfolio.
• Experience: 5-6 years creating and producing paid and organic social content, with hands-on experience using generative AI for commercial image and video production. Proficiency in platforms like Higgsfield, Figma Weave, FAL.AI, or Replicate is required.
• Skills: Figma proficiency, working knowledge of Adobe Creative Suite, strong digital design capabilities (static and motion design), a holistic grasp of the social media landscape, versatility in team and solo projects, rapid adaptability, and excellent communication skills.
• Bonus: Photo retouching and compositing, on-set art direction, food & beverage production experience (particularly alcohol & spirits and DTC brands), fashion/retail production experience, portfolio examples showing finished AI-assisted commercial work with clear contribution explanations, and photo and video camera operations, audio recording, and lighting techniques.