Senior Director, Patient Marketing – DTC Marketing

Job Description

Sr. Director, Patient Marketing (DTC Media & Engagement) | Neurocrine Biosciences

The Tone:
This is a full-time role at Neurocrine Biosciences, located in San Diego, CA, USA. Neurocrine Biosciences discovers, develops, and commercializes life-changing treatments for patients with neurological, psychiatric, endocrine, and immunological disorders, with a simple purpose: to relieve suffering for people with great needs. This position is critical for leading all direct-to-consumer (DTC) marketing efforts for the Ingrezza business, driving patient awareness, engagement, and brand growth through strategic media investment and patient activation. This role expands existing brand leadership expectations to specifically focus on DTC media investment strategy, advanced analytics, and integrated patient activation across channels.

The TL;DR
• Role: Full Time
• Type: Full-time
• Location: In-person, San Diego, CA, USA
• Pay: $233400–$318000 yearly
• Team: Leads a patient marketing team of 3 direct reports (Associate Director, Senior Manager, and one additional role to be defined) and oversees external agencies.
• Mission: Owns the end-to-end DTC strategy and execution to drive patient demand generation, awareness, and brand growth for the Ingrezza business.
• Tech Stack: Linear TV, Streaming/Connected TV (OTT), Paid Search (Google/Bing), Programmatic display & video, CRM/email, Multi-touch attribution (MTA), Marketing mix modeling (MMM).

What You’ll Actually Do
• DTC Strategy & Leadership: Own the DTC strategy driving patient acquisition, education, and activation at scale for the Ingrezza brand, serving as a subject matter expert in TV and digital performance media.
• Media Investment & Channel Leadership: Direct and optimize a $150M annual media budget across diverse channels, including Linear TV, Streaming, Paid Search, and Programmatic, ensuring best-in-class negotiation and efficiency.
• TV Media Buying & Creative Production: Provide strategic oversight of national TV media buying and lead the development of high-impact, compliant, and performance-driven DTC creative across video and digital campaigns.
• Data, Analytics & Performance: Build and scale a performance-driven marketing organization by implementing advanced measurement frameworks like MTA and MMM to drive continuous campaign optimization and unlock actionable insights.
• Cross-Functional & Team Leadership: Serve as a key member of the Brand Leadership Team, influencing strategy through patient-centric data, while leading and developing a high-performing team and external agencies to ensure compliant and impactful execution.

The Must-Haves
• Background: Bachelor’s degree in a scientific or business discipline, recognized as a leader in DTC marketing with deep expertise in large-scale media investment, particularly TV and omnichannel ecosystems.
• Experience: 14+ years of relevant commercial, marketing, sales, or brand leadership experience, including 7+ years of senior leadership experience leading teams, cross-functional initiatives, or significant agency partnerships, and a proven track record managing $100M+ media budgets.
• Skills: Expertise in Linear TV and CTV/OTT ecosystems, digital performance marketing (search, programmatic, social), media planning, buying, and optimization, marketing analytics, attribution, and ROI measurement, and the ability to synthesize complex data into actionable strategies.
• Bonus: Master’s or MBA degree preferred.