Sales Development Representative (SDR)

Job Description

Sales Development Representative, San Francisco | Cresta

The Tone:
This is a full-time role at Cresta, located in San Francisco, requiring in-office presence two days per week (Mondays & Wednesdays). Cresta unlocks the true potential of the customer experience with its unified AI platform, which combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence. This platform drives revenue and efficiency gains across every channel for leading companies like United Airlines, Cox Communications, and Marriott. This Sales Development Representative role is crucial for scaling Cresta’s business, directly contributing to the company’s success by building a robust pipeline of qualified leads and driving new business opportunities for Cresta’s advanced AI solutions.

The TL;DR
• Role: Early Career
• Type: Full-time
• Location: Hybrid San Francisco, CA
• Pay: $96000–$125000 yearly
• Mission: Generate qualified leads and build sales pipeline through outbound prospecting and inbound qualification to support company growth.

What You’ll Actually Do
• Pipeline Development: Build a robust sales pipeline by actively engaging in outbound prospecting and effectively qualifying inbound leads.
• Customer Engagement: Grow Cresta’s customer base through personalized emails, targeted calls, and creative social media outreach strategies.
• Strategic Collaboration: Work closely with the Sales and Marketing teams to collaboratively plan, strategize, and execute outreach campaigns that contribute to revenue growth.
• Market Awareness: Analyze market research data to develop strategic approaches that raise awareness and generate genuine interest for Cresta’s offerings.
• Executive Interaction: Partner with account executives to generate meetings and create sales pipeline, which includes conducting high-level conversations with executives in prospect accounts.
• Performance Management: Create and prioritize target account and contact lists, and consistently achieve monthly quotas for scheduled meetings, qualified opportunities, and generated pipeline.
• Sales Support: Assist in drafting essential sales materials such as pitches, presentations, reference materials, and other required documents.

The Must-Haves
• Background: Bachelor’s degree in Business, Marketing, Communications, or a related field, serving as the foundation for this early-career sales development role.
• Experience: One or more years of prior sales experience, with a significant preference for candidates who have worked within a Software or High Tech company.
• Skills: A proven ability to thrive in a time-sensitive and high-volume environment; strong organizational skills combined with the ability to effectively prioritize tasks; clear, concise, and compelling storytelling across written, verbal, and visual formats; sound business acumen and a strong technical aptitude.
• Bonus: A highly competitive personality coupled with a positive, resilient attitude as a team player, and a strong self-starter mentality, constantly seeking opportunities for improvement.