Sales Development Representative (SDR)

Job Description

Sales Development Representative (SDR) | CoverGo

The Tone:
This is a full-time role at CoverGo, located remotely in the US, Mexico, or Canada, requiring work during U.S. business hours. CoverGo develops a leading global next-gen insurance platform for health, life, and P&C, aiming to make insurance 100% digital and accessible to everyone. This role is crucial for driving outbound prospecting and generating qualified leads specifically within the United States market, directly contributing to the company’s growth strategy by expanding the pipeline.

The TL;DR
• Role: Full Time
• Type: Full-time
• Location: Remote (US/Mexico/Canada)

• Mission: Generate qualified leads through proactive outbound engagement to expand the pipeline in the U.S. market, supporting CoverGo’s growth strategy.
• Tech Stack: CRM (preferably HubSpot)

What You’ll Actually Do
• Outbound Prospecting: Conduct outbound prospecting via email, LinkedIn, and phone to generate new business opportunities specifically in the U.S. market.
• Lead Qualification & Scheduling: Identify, research, and qualify potential leads within target insurance and insurtech segments, then schedule meetings and product demos for the sales team.
• CRM & Pipeline Management: Maintain accurate records of outreach activities, lead status, and pipeline updates in the CRM, while consistently following up with prospects to nurture interest.
• Strategic Alignment: Collaborate effectively with sales and marketing teams to refine messaging, campaigns, and targeting strategies.
• Performance & Industry Acumen: Meet or exceed weekly and monthly outreach, qualification, and pipeline targets, by staying informed on insurance industry trends and insurtech innovations.

The Must-Haves
• Background: Mid-career professional with at least 3 years of experience in a Sales Development, Business Development, or Outreach role for an IT/SaaS/tech company. Must be based in the US, Mexico, or Canada and comfortable working U.S. business hours.
• Experience: Proven track record in outbound prospecting across email campaigns, LinkedIn outreach, and cold calling, coupled with hands-on experience using CRM systems (preferably HubSpot) to manage pipeline activities.
• Skills: Strong written and verbal communication in English, effective time management for high-volume outreach, self-motivation, and strong organizational skills with attention to detail.
• Bonus: Prior experience in SaaS, insurtech, or the insurance industry.