Regional Marketing Manager, Aesop SAPMENA

Job Description

[SAPMENA] Head of Marketing – Aesop SAPMENA | L’Oreal

The Tone:
This is a full-time role at L’Oréal, located in Singapore. L’Oréal is dedicated to creating beauty that moves the world, building and shaping how people experience brands globally. This role is pivotal in leading the regional marketing strategy for Aesop SAPMENA, ensuring all brand activations consistently reflect Aesop’s unique values and high standards of excellence. You will play a key part in maintaining brand integrity while driving impactful regional growth.

The TL;DR
• Role: Full Time
• Location: In-person, Singapore

• Team: Reporting to the Business Unit General Manager of Aesop SAPMENA
• Mission: Lead the regional marketing strategy to ensure all activations reflect Aesop’s unique values of respect, creativity, and uncompromising excellence.

What You’ll Actually Do
• Strategic Brand Management: Oversee comprehensive 360-degree brand management, encompassing market analysis, ambition setting, assortment definition, calendar planning, investment strategy, development of media big ideas, and ensuring overall brand coherence across the region.
• Global Identity Alignment: Act as a steward for the brand, ensuring absolute coherence with Aesop’s global identity, core values, and ethical standards in all regional marketing efforts and activations.
• Partnership Development & Footprint: Collaborate with the Aesop DMI team to drive global amenities and establish partnership frameworks, while supporting local markets in animating impactful brand partnerships and serving as the regional custodian for the physical brand footprint.
• Consumer-Centric Execution: Connect product and engagement teams to foster deeper consumer insights and deliver impeccable quality, specifically holding the responsibility for media content development and strategic campaign briefing.
• Team Leadership & Collaboration: Mentor a Junior Product Manager, cultivate a highly collaborative working environment, and actively work to minimize internal layers between product and engagement teams to enhance end-to-end brand ownership and consumer understanding.

The Must-Haves
• Background: This role requires a senior-level marketing professional with proven expertise in luxury brand strategy and comprehensive 360-degree media activation. Strong alignment with Aesop’s core values of Integrity, Creativity, Excellence, and Passion is essential.
• Experience: Demonstrated ability to lead and execute regional marketing strategies effectively, mentor junior team members, and foster highly collaborative environments across diverse teams and markets.
• Skills: Possesses a creative mindset that embraces change and consistently aims for high-quality outcomes, exceptional collaboration skills for partnering with both global and local teams, and professional fluency in English.