Public Relations Specialist

Job Description

Public Relations Specialist | Kouhl Collective

The Tone:
This is a remote internship role at Kouhl Collective. Kouhl Collective is a specialized branding, PR, and strategy studio dedicated to guiding brands in defining their unique identity, enhancing their influence, and establishing a strong cultural presence. The studio prides itself on collaborating with clients who deeply value detail, consistency, and intentionality in how their image is shaped across all interactions. Operating precisely at the intersection of branding, storytelling, and culture, Kouhl Collective prioritizes clarity, precision, and strategic timing to cultivate truly meaningful influence. This Public Relations Specialist role is vital to upholding this philosophy, directly contributing to crafting impactful narratives, managing critical media relationships, and executing strategic communication plans that resonate with core values of restraint and focus on what truly matters for clients.

The TL;DR
• Role: Internship / Early Career
• Location: Remote
• Mission: This role ensures clients effectively communicate their identity and influence through strategic public relations and narrative development.

What You’ll Actually Do
• Draft Press Releases: Develop compelling press releases that clearly communicate client messages and initiatives.
• Manage Media Relations: Cultivate and maintain relationships with media professionals to secure coverage and opportunities.
• Collaborate on Strategy: Work with clients and internal teams to create effective strategic communication plans.
• Support PR Initiatives: Assist in the execution of various public relations campaigns and outreach efforts.
• Craft Client Narratives: Partner closely with clients to shape stories and strategies aligned with their branding and cultural objectives.

The Must-Haves
• Background: Student or early career professional focusing on Communications, Marketing, Public Relations, or a related field.
• Experience: Demonstrated strong skills in Public Relations, Press Releases, Media Relations, and Strategic Communications.
• Skills: Exceptional written and verbal communication skills are essential for drafting clear press releases and engaging with media. The ability to collaborate effectively in a remote setting is critical for seamless teamwork across projects. Strong organizational skills are required to manage multiple projects effectively and meet deadlines. A solid understanding of current industry trends and the broader media landscape is also necessary to inform strategic decisions.
• Bonus: Academic or professional background in Communications, Marketing, Public Relations, or a related field.