Project Intern – E-commerce Operations

Job Description

Campaign Marketing Intern | TikTok

The Tone:
This is an internship at TikTok, primarily located in Los Angeles, CA, focusing on the TikTok Shop US operation. TikTok is a leading destination for short-form mobile video, inspiring creativity and bringing joy to over 1 billion global users. This role is crucial in scaling the #TikTokMadeMeBuyIt phenomenon, pioneering Content & Creator commerce in the US, and building an innovative e-commerce ecosystem. The intern will contribute to making TikTok a leading, on-trend commerce platform for brands, creators, and shoppers.

The TL;DR
• Role: Internship
• Type: Full-time (minimum 4 consecutive months)
• Location: In-person, Los Angeles, CA
• Pay: $23.75 hourly
• Team: TikTok Shop US operation team
• Mission: Pioneer Content & Creator commerce in the US by making TikTok the leading commerce platform of choice for brands, creators, and shoppers, while delivering a new e-commerce experience to users.
• Tech Stack: Excel, SQL

What You’ll Actually Do
• Market Research & Insights: Continuously monitor U.S. market intelligence, consumer behaviors, category trends, and style preferences to identify emerging opportunities and inform strategies.
• Campaign Performance Analysis: Independently conduct post-campaign performance reviews, analyzing key business and marketing metrics to translate findings into actionable recommendations for future campaign optimization.
• Campaign Execution & Operations: Support the planning and execution of platform-wide mega campaigns and industry initiatives, managing assigned workstreams to ensure timely and high-quality launches through cross-functional collaboration.
• Process Optimization & SOP Development: Document execution learnings, best practices, and operational insights, contributing to the continuous refinement of Standard Operating Procedures (SOPs) for greater scalability and efficiency.

The Must-Haves
• Background: Currently pursuing a Bachelor’s or Master’s degree. Entry-level. Possesses strong analytical skills and commercial acumen, with a solid understanding of key e-commerce metrics like GMV, conversion rate, UV, and AOV.
• Experience: No minimum years specified. Proven working experience in platform marketing, campaign operations, performance marketing, e-commerce, or related fields is preferred.
• Skills: Excellent communication and cross-functional collaboration skills, English fluency, strong visual sensibility and marketing intuition. Ability to learn quickly, execute effectively, and drive projects independently. Proficient in data analysis tools such as Excel and SQL is a strong plus.
• Bonus: Familiarity with the U.S. market. Candidates with backgrounds in Statistics, Data Analytics, Marketing, E-commerce, or Business are preferred.