Project Intern, E-commerce Campaign (US Operation Team)

Job Description

Project Intern, E-commerce Campaign (US Operation Team) | TikTok

The Tone:
This is an internship at TikTok, within the US Operation Team, located in Los Angeles, CA. TikTok is building a new e-commerce experience for its global users, believing its platform is ideal for connecting brands with consumers. This role is crucial for executing varied campaigns for iconic brands, contributing to cutting-edge initiatives, and supporting high-impact projects that shape the future of e-commerce at TikTok Shop. You will gain practical skills and a deeper understanding of career interests through engaging in impactful short-term projects.

The TL;DR
• Role: Internship
• Type: Full-time
• Location: Los Angeles, CA
• Pay: $23.75 hourly
• Team: US Operation Team (Campaign & Marketing Team)
• Mission: To assist in the execution and optimization of e-commerce campaigns, connecting brands with consumers and growing TikTok’s e-commerce ecosystem.

What You’ll Actually Do
• Execute marketing campaigns across various initiatives, including sales campaigns, brand campaigns, and other marketing efforts.
• Coordinate with internal stakeholders such as account managers, user research, and product teams for campaign creation and optimization.
• Communicate and collaborate with local Key Opinion Leaders (KOLs), social media, and digital channels to build online reputation and brand awareness.
• Analyze campaign performance data, including order and Gross Merchandise Volume (GMV) targets, and provide recommendations for optimization.
• Research local market trends, cultural insights, viral content, and social media developments to inform campaign strategy and optimize initiatives.

The Must-Haves
• Background: Currently pursuing an undergraduate or master’s degree in Business or a related field.
• Experience: Demonstrated familiarity with current local trends and social media influencers. Proven ability to manage stakeholder expectations and collaborate effectively under time constraints.
• Skills: Excellent project management abilities, strong analytical thinking for deriving insights from data, and self-motivation with end-to-end project ownership.
• Bonus: Academic background in communication, marketing, or e-commerce-related areas. Availability for a full-time internship lasting more than four months.