Project Intern

Job Description

Here is a detailed breakdown of the job description for the Project Intern role at TikTok:

About the Company: TikTok

TikTok is globally recognized as the leading destination for short-form mobile video. Its core mission is to inspire creativity and bring joy to users worldwide. The company’s global headquarters are situated in Los Angeles and Singapore, with additional offices spanning major cities including New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

TikTok prides itself on its innovative product designed to help people authentically express themselves, discover, and connect. This is made possible by its global, diverse teams. The company fosters a culture where employees are encouraged to lead with curiosity, humility, and a desire to make impact in a rapidly growing tech environment. Challenges are viewed as opportunities to learn and innovate as one team, emphasizing resilience and an “Always Day 1” mindset to achieve meaningful breakthroughs.

Diversity & Inclusion are central to TikTok’s values. The company is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Reflecting its global platform, TikTok strives to build a workplace that celebrates diverse voices and mirrors the many communities it reaches. The company also commits to providing reasonable accommodations in its recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs, or other protected reasons.

About the Job: Project Intern

Team Introduction: SMB Search Ads Team

The core mission of the SMB Search Ads team at TikTok is to significantly expand Search ad revenue. They achieve this by:
• Rigorously identifying product-market fit across diverse global Small and Medium Business (SMB) segments.
• Working hand-in-hand with Industrial Operations.
• Engaging directly with sales and clients to gain a granular understanding of their daily interactions with TikTok’s advertising solutions.
• Through this collaborative approach, they cultivate and disseminate scalable best practices, directly contributing to the accelerated growth of SMBs.

Project Intern Role Overview

As a Project Intern, you will be given the opportunity to engage in impactful short-term projects that offer a real glimpse into professional real-world experience. The internship is project-based, providing a practical learning environment. You will gain practical skills through on-the-job learning in a fast-paced work environment, ultimately helping you to develop a deeper understanding of your career interests.

Responsibilities

The Project Intern will undertake the following key responsibilities:
• In-depth Market and Customer Research:
• Skillfully utilize multi-dimensional data to analyze market trends and product applicability.
• Provide essential data support for product development and strategy.
• Support the planning and execution of client interviews.
• Product Positioning and Support:
• Support other Product Marketing Managers (PMMs) on product market positioning.
• Assist in setting targets for products.
• Provide necessary marketing tools and materials to the sales team.
• Plan Product GTM (Go-To-Market):
• Support other PMMs in organizing and executing online and offline marketing activities.
• Activities aim to enhance product visibility and market share, including designing email campaigns and coupons.
• Product Design Optimization:
• Closely monitor product performance data and customer feedback.
• Collaborate with technical and operational teams to optimize product performance.

Qualifications

Minimum Qualifications:
• Currently enrolled in a bachelor’s degree or higher, with a strong preference for candidates in statistics and applied mathematics.
• Resilient under pressure, demonstrating the ability to deliver high-quality results on a fast-paced schedule.
• Possess strong research and data processing and analysis skills.
• A quick learner with critical and innovative thinking, capable of thriving in ambiguity and rapidly adapting to change.

Preferred Qualifications:
• Experience with SQL.
• Experience with large-scale email campaign design and execution.
• Demonstrates good communication and teamwork spirit.
• Proficient in English and Mandarin (listening, speaking, reading, and writing). Both language skill sets are required to support clients in the APAC region and to communicate effectively with various stakeholders.

Job Information: Compensation and Benefits

For Pay Transparency: The hourly rate range for this Project Intern position in the selected city is $30 to $50.

Benefits may vary based on the nature of employment and the work location country. Interns are provided with:
• Day one access to health insurance, life insurance, and wellbeing benefits.
• 10 paid holidays per year.
• Paid sick time (56 hours if hired in the first half of the year, 40 hours if hired in the second half of the year).
• Interns who are not working 100% remotely may also be eligible for housing allowance.

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered in accordance with all federal, state, and local laws, including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. The company notes that criminal history may have a direct, adverse, and negative relationship on job duties involving interaction with clients/colleagues, handling confidential information, and exercising sound judgment, potentially leading to withdrawal of a conditional offer.