Product Strategy Intern

Job Description

About the Job
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About Northwest Bank
Northwest Bank is a highly regarded financial institution known for its unwavering commitment to integrity, transparency, and community service. They offer a comprehensive suite of banking services, always upholding the highest standards of regulatory compliance and ethical conduct. Northwest Bank’s internship program is meticulously designed to cultivate and develop the next generation of leaders in financial services.

Position Summary: Product Strategy Intern
The Product Strategy Intern will play a pivotal role in supporting Northwest Bank’s student-focused product strategy. This internship is an ideal opportunity for a student with a strong passion for financial services, customer experience, and human-centered product development. The intern will be instrumental in

• Helping to shape go-to-market plans.
• Gathering and analyzing student user insights.
• Supporting the development of user personas.
• Contributing to a product roadmap specifically designed to meet the evolving financial needs of students.

Working closely with product leaders, marketing, and commercial strategy teams, the intern will ensure that student voices are consistently represented throughout the product lifecycle. This ensures Northwest Bank’s solutions align effectively with user expectations, competitive trends, and institutional goals. This experience offers valuable real-world product experience, supported by the extensive knowledge and backing of Northwest Bank’s dedicated product team.

Key Responsibilities

• User Research & Insights:
  • Help develop and refine student personas using qualitative and quantitative data.
  • Synthesize insights to highlight unmet needs, pain points, and opportunities for differentiation.
  • Ensure student perspectives are consistently represented in product decisions and experience design, supporting the creation and updates to customer journey maps to identify friction points and opportunities.
• Go-to-Market Strategy:
  • Assist in developing go-to-market strategies and launch plans for student banking products.
  • Collaborate with marketing to refine messaging, channels, and outreach tactics.
• Product Roadmap & Development:
  • Contribute to the development and maintenance of a student product roadmap that aligns with business goals and customer insights.
  • Help evaluate new product ideas, feature enhancements, and experience improvements.
  • Participate in cross-functional discussions around prioritization, business case inputs, and success metrics.

Qualifications

• Currently pursuing a bachelor’s degree in Business, Marketing, Product Management, Human-Centered Design, Finance, Data Analytics, Liberal Arts, or a related field.
• Strong interest in product strategy, customer experience, or innovation within financial services.
• Excellent communication skills, both written and verbal.
• Ability to synthesize information and present insights clearly and concisely.
• Comfortable working with ambiguity and exploring creative, user-centered solutions.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word); exposure to research or design tools is a plus.

What You’ll Gain

• Opportunities to contribute to meaningful projects and product experiences that directly support students.
• Exposure to the regulatory environment of the banking industry.
• Hands-on experience with multiple areas of product design.
• Mentorship from experienced product professionals.
• Networking opportunities and potential for future employment.

Northwest Bank Culture & Commitment
Northwest is an equal opportunity employer. They are deeply committed to creating an inclusive environment for all employees. At Northwest, their philosophy is “we’re here for what’s next.” They are passionate about helping families, businesses, and communities thrive, and equally dedicated to opening doors for their team members. They recognize that providing the highest level of care requires understanding unique experiences and perspectives, which is why every employee’s talent and voice matter, whether in a corporate role or a customer-facing position. Working at Northwest, you’ll find that they recognize employees for their important contributions through competitive compensation and benefits, professional development opportunities, and regular celebrations of successes. Join Northwest Bank as they move into the future, making a significant difference for the people they serve.

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