Performance Marketing Analyst

Digital Marketing
April 1, 2026
Early Career
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Job Description

About Agoda

At Agoda, we bridge the world through travel. Our journey began in 2005, founded by two lifelong friends and entrepreneurs driven by a passion to make global exploration accessible to everyone.

Today, we proudly stand as part of Booking Holdings [NASDAQ: BKNG], boasting a diverse team of over 7,000 professionals from 90 countries. We collaborate across offices worldwide, dedicated to connecting people with millions of hotels, holiday properties, flights, and unique experiences. Every day is an opportunity to innovate, fueled by our data-centric and technology-driven culture. If you’re ready to embark on your best journey and help build the future of travel, we invite you to join us.

Get to Know Our Team: Performance Marketing

The Performance Marketing Team at Agoda is recognized as a world leader in online marketing. This highly data-driven department focuses on developing large-scale marketing programs designed to enhance the lifetime value of Agoda customers through measurable marketing channels and initiatives.

Our team is a dynamic blend of the brightest analysts, marketing strategists, and data scientists globally. Our marketing leadership brings deep expertise in data science, product development, strategy, and various marketing fields, fostering an organization that thrives on data, creative ideas, and cutting-edge technology. The Performance Marketing Team also prides itself on providing an exceptional learning environment, where you’ll have the chance to grow and develop by working closely with experts from diverse backgrounds around the world.

In This Role, You’ll Get To:

  • Search Engine Marketing: Experiment with text ads, bidding strategies, and campaign structures across major search engines like Google, Bing, Baidu, and Naver. You will adapt to new product features and implement changes based on successful tests.
  • Display Advertising: Design, test, analyze, and optimize advertising campaigns on leading social and display platforms including Facebook, Twitter, and Instagram.
  • Data Modeling & Analytics: Analyze vast amounts of data generated from marketing experiments, develop sophisticated models for optimization, and construct insightful dashboards for account managers.

What You’ll Need to Succeed:

  • Education: Bachelor’s Degree or higher from a top university in a quantitative subject such as Computer Science, Mathematics, Economics, Engineering, Statistics, or a related science field.
  • Experience: Fresh graduates are welcome (0-1 years of experience).
  • Language: Ability to communicate fluently in English.
  • Business Acumen: Basic understanding of business principles.
  • Analytical Skills: Proficient in statistics and Excel.
  • Data Tools: Exposure to data tools like SAS, R, SPSS, Python, VBA, SQL, or Tableau.
  • Methodology: Familiar with A/B testing concepts.
  • Work Style: Ability to work under close supervision and support projects with guidance.

It’s Great If You Have:

  • Experience in digital marketing.
  • Academic research experience.

This role supports Agoda’s global presence, with opportunities to contribute from various locations worldwide.

Discover More About Working At Agoda

To learn more about our company culture, career opportunities, and life at Agoda, please visit:

Equal Opportunity Employer

At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.

We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our privacy policy.

Disclaimer

We do not accept any terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolicited third-party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee.

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