Performance Marketing Analyst

Job Description

Performance Marketing Analyst | Agoda

The Tone:
This is an early career position at Agoda, a global travel platform that bridges the world through travel by connecting people to destinations and experiences worldwide. As a Performance Marketing Analyst, you’ll be instrumental in developing at-scale marketing programs that measurably improve the lifetime value of Agoda customers. This role is crucial to the highly data-driven Performance Marketing Team, which operates at the forefront of online marketing by leveraging data, creative ideas, and technology to innovate and grow.

The TL;DR
• Role: Early Career
• Location: Multiple Global Locations

• Team: A world-leading, highly data-driven Performance Marketing Team comprising top analysts, marketing strategists, and data scientists, fostering a strong learning environment.
• Mission: Develop at-scale marketing programs that measurably improve the lifetime value of Agoda customers through innovative and data-backed strategies across various marketing channels.
• Tech Stack: SAS, R, SPSS, Python, VBA, SQL, Tableau, Excel, statistics

What You’ll Actually Do
• Experiment on Search: Design and execute experiments with text ads, bidding strategies, and campaign structures across major search engines like Google, Bing, Baidu, and Naver.
• Adapt and Implement Search Changes: Proactively adapt to new product features on search platforms and roll out changes based on the success of experiments.
• Optimize Display Campaigns: Test, analyze, and optimize campaigns across various display platforms, including Facebook, Twitter, and Instagram, to improve performance.
• Data Modeling and Analysis: Analyze the vast amounts of data generated by marketing experiments to derive insights and inform optimization strategies for improved campaign effectiveness.
• Develop Tools and Dashboards: Build and deploy models for campaign optimization and create comprehensive dashboards to present performance insights for account management teams.

The Must-Haves
• Background: This is an early career role for individuals holding a Bachelor’s Degree or higher from a top university in a quantitative discipline, such as computer science, mathematics, economics, engineering, statistics, or science.
• Experience: Candidates should possess 0-1 years of professional experience, demonstrating familiarity with A/B testing concepts and the capability to support projects effectively with guidance and close supervision.
• Skills: Required skills include proficiency in statistics and Excel, along with exposure to various data tools such as SAS, R, SPSS, Python, VBA, SQL, and Tableau. The role also requires basic business acumen and fluent communication in English.
• Bonus: Prior experience in digital marketing or academic research is considered a valuable asset for this position.