NYC Social Media Specialist – Local Content Strategy

Job Description

Marketing Intern | Girl Dinner Social

The Tone:
This is an internship at Girl Dinner Social, located in New York, NY (Remote). Girl Dinner Social is a women-only app designed to help women genuinely make friends, moving beyond simple matching. This role is crucial for establishing the app’s presence in NYC, acting as the company’s eyes and ears on the ground to understand the local culture. You will directly contribute to shaping the brand’s voice and content strategy for a new market.

The TL;DR
• Role: Internship
• Location: Remote, New York, NY
• Team: Coordinates with the Chicago social media intern and wider Chicago team.
• Mission: To understand what resonates with NYC women and build awareness and a following for the app in the city.

What You’ll Actually Do
• Localize Content: Determine the specific humor, references, neighborhoods, and overall vibe that authentically resonates with women in NYC.
• Manage Social Media: Run all NYC-facing content across Instagram and TikTok, including posts, stories, and reels.
• Iterate and Shape Strategy: Test various content ideas, analyze their effectiveness, and use these learnings to continuously refine the app’s marketing approach in NYC.
• Create On-Camera Content: Produce video content featuring a real person speaking directly to the audience, as this format has proven to be the most engaging.
• Translate Local Scene: Convert current events and trends within NYC’s social scene into compelling content that inspires women to join the app.
• Ensure Brand Consistency: Coordinate regularly with the Chicago social media intern to ensure the brand feels unified across both cities, despite localized content.

The Must-Haves
• Background: Entry-Level. Must currently live in NYC and be genuinely tapped into the city’s culture and social scene.
• Experience: Proven ability to create videos for a personal or brand account with demonstrable results. Comfortable and natural in front of a camera without needing a script.
• Skills: Strong understanding of NYC’s social landscape, proficiency in creating content for Instagram and TikTok, ability to independently test and learn from content performance, and effective coordination skills.
• Bonus: Excited by the prospect of building something new and undefined, rather than executing a predetermined plan, and comfortable working autonomously without daily supervision.