NYC Social Media & Community Creator

Job Description

Social Media Marketing Intern | Girl Dinner Social

The Tone:
This is an internship at Girl Dinner Social, located remotely in New York City. Girl Dinner Social is developing a women-only app designed to help women genuinely connect and form friendships. This role is pivotal for establishing our brand’s presence in NYC by discovering and creating social media content that truly resonates with local women. We are a small, early-stage company moving quickly, and you will be instrumental in shaping our foundational strategy in a key new market.

The TL;DR
• Role: Internship
• Location: Remote, New York, NY
• Mission: To understand and implement social media strategies that appeal specifically to NYC women, building awareness and engagement for the Girl Dinner Social app.

What You’ll Actually Do
• Content Strategy: Adapt social media content to resonate with NYC women’s specific humor, references, neighborhoods, and overall vibe.
• Content Execution: Manage and produce NYC-facing content across Instagram and TikTok, including posts, stories, and reels.
• Performance Analysis: Test new content ideas, analyze audience engagement, and refine the social media approach based on what performs well.
• On-Camera Presence: Create compelling video content by comfortably appearing on camera as a real person speaking, rather than relying on polished graphics.
• Cultural Curation: Translate current events and trends within NYC’s social scene into engaging content that motivates women to join the app.
• Brand Alignment: Coordinate regularly with the Chicago social media intern to ensure a cohesive brand identity, even with localized content.

The Must-Haves
• Background: Entry-Level. Must currently live in NYC and be genuinely immersed in its culture and social scene.
• Experience: Demonstrated experience creating videos for a personal or brand social media account with tangible results to showcase. Comfortable being on camera and speaking authentically without a script.
• Skills: Proficiency in social media content creation for platforms like Instagram and TikTok. Strong ability to test ideas, learn from results, and adapt strategy. Capacity for independent work while maintaining collaborative communication.
• Bonus: Excitement for building a brand from scratch and proactively figuring out effective strategies rather than executing a fixed playbook.