Merchant Growth Specialist

Job Description

Category Manager Graduate (TikTok Shop – Operations, Beauty, Food & Beverage) – 2027 Start (MBA) | TikTok

The Tone:
This is a full-time role at TikTok, located in Los Angeles, CA. TikTok is a leading global destination for short-form mobile video, focused on inspiring creativity and bringing joy to its users through its platform. This role is crucial for scaling TikTok Shop’s content and creator commerce in the US, aiming to make TikTok the preferred commerce channel for merchants, creators, and affiliates. The team is entrepreneurial and committed to pioneering a new and better e-Commerce experience for over a billion users, making shopping joyful and on-trend.

The TL;DR
• Role: Early Career
• Type: Full-time
• Location: In-person Los Angeles, CA
• Pay: $72200–$121600 yearly
• Team: TikTok Shop US operation team responsible for building e-Commerce partnerships
• Mission: To make TikTok the leading, on-trend commerce platform of choice for brands, creators, and shoppers by scaling content and creator commerce.

What You’ll Actually Do
• Merchant Acquisition: Acquire and incubate merchants to directly support specific category growth within TikTok Shop.
• Resource Optimization: Discover innovative collaborative models with merchants and invest platform resources effectively to align with their short-term and long-term development plans.
• Problem Solving: Solve key challenges in business growth through strong collaboration with various cross-functional internal teams.
• Client Consulting: Employ a consultative approach by offering strategic content, creator/affiliate/agency partner, merchandising, and logistical solutions to all clients.
• Product Updates: Update clients on TikTok Shop’s ongoing product developments and newly available promotional opportunities.

The Must-Haves
• Background: Master’s Degree (MBA) completed or completing, suitable for an early-career role.
• Experience: No specific years required; internship or full-time experience in an e-Commerce marketplace business or retail category management is a plus.
• Skills: Quick learner, proactive, resilient, adaptable to change, structured thinking, strong data sense, very strong analytical skills, excellent communication, and cross-team collaboration.
• Bonus: Familiarity with the TikTok content ecosystem, shoppable content, and brand-creator partnerships is a plus.