Media Planner and Buyer – Paid Media Strategy

Job Description

Media Associate | Allied Global Marketing

The Tone:
This is a full-time role at Allied Global Marketing, located in New York City, NY. Allied has built upon its roots in film advertising and publicity to become a global leader in entertainment, culture, and lifestyle marketing, with over 400 specialists across 23 global offices. This entry-level Media Associate position offers an upwardly-mobile career path, training you to build paid media strategies and activate digital marketing campaigns that drive real results for major entertainment and lifestyle brands. You will be instrumental in helping connect audiences with leading brands in film, TV, sports, gaming, and live entertainment.

The TL;DR
• Role: Early Career
• Type: Full-time
• Location: In-person, New York City, NY
• Pay: $45000–$50000 yearly
• Mission: Learn to build and activate effective paid media strategies to drive conversion for entertainment, culture, and lifestyle brands.
• Tech Stack: Meta ads, Google ads, Google campaign manager, Excel

What You’ll Actually Do
• Strategize: Learn to build paid media strategies for entertainment, culture, sports, and lifestyle brands.
• Campaign Planning: Plan digital marketing campaigns that produce measurable results for clients.
• Campaign Activation: Activate digital marketing campaigns across various platforms.
• Data Application: Apply an analytical mindset to real-world marketing problems and data.
• Career Growth: Advance skillsets and client experience on a career ladder leading to leadership opportunities.

The Must-Haves
• Background: University degree with qualitative coursework, or completion of training and/or certification in programmatic or paid social advertising platforms.
• Experience: At least 1+ years of experience with Meta ads, Google ads, or Google campaign manager.
• Skills: Demonstrated advanced use of Excel functions, an interest in applying analytics to real-world marketing problems.
• Bonus: Passion for pop culture, theater, or other entertainment.