Marketing Research Intern

Job Description

Marketing Research Internship | Hour Media
The Tone:
This is a paid internship at Hour Media, located in Troy, MI. Hour Media is a prominent publisher with a portfolio of respected regional magazines, including *Hour Detroit*, *DBusiness*, *Detroit Design*, *Metro Detroit Weddings*, and various other publications. This role is offered through Professional Research Services (PRS), a sister company that partners with city and regional magazines across the country. The core mission of PRS is to conduct essential research that supports annual professional recognition programs such as “Top Doctors” and “Top Dentists.” As a Marketing Research Intern, you will play a supportive role in these vital operations, gaining hands-on experience in marketing research, data management, and client communications while directly contributing to the integrity and success of nationally recognized publications.

The TL;DR
• Role: Internship
• Type: Part-time
• Location: In-person, Troy, MI

• Team: Marketing Research Department, supporting day-to-day operations.
• Mission: Support the research department in conducting professional recognition programs for city and regional magazines.
• Tech Stack: Microsoft Excel

What You’ll Actually Do
• Tracking: Systematically track and organize incoming survey responses from professionals, ensuring all data is meticulously recorded for analysis.
• Verification: Meticulously verify and fact-check the professional information provided by participants to maintain high standards of accuracy for publication.
• Outreach: Provide support for marketing and outreach campaigns, assisting in the communication efforts to engage professionals for participation in research programs.
• Communication: Engage in professional communications with healthcare professionals and other clients, responding to inquiries and facilitating data collection processes.
• Administration: Assist with diverse research projects and perform a range of administrative tasks as needed to ensure the smooth day-to-day operations of the research department.

The Must-Haves
• Background: This is an Entry-Level role designed for a student currently enrolled in a college or university. Ideal candidates will be detail-oriented and organized, demonstrating a keen interest in the fields of marketing research, communications, or data analysis.
• Experience: While specific prior work experience is not mandated, strong proficiency in Microsoft Excel is an absolute requirement for managing and organizing data effectively within the role.
• Skills: Candidates must possess excellent organizational, communication, and critical thinking abilities. The role also demands a strong ability to manage multiple ongoing projects concurrently while consistently maintaining accuracy and meticulous attention to detail. Professionalism, reliability, and a genuine willingness to learn are also essential.
• Bonus: A minimum GPA of 3.0 or higher is preferred for all applicants.