Marketing Intern

Job Description

Marketing Intern | Zingroll

The Tone:
This is an internship at Zingroll, focused on the US market. Our company is building a consumer app and this role is central to developing a high-volume content engine for it. You will be instrumental in creating content that not only drives app installs but also supports our continuous efforts to test and refine new creative ideas. Your contributions will directly impact our app’s growth and visibility in a competitive digital landscape, making this a pivotal position within our marketing initiatives.

The TL;DR
• Role: Internship
• Location: US
• Team: Marketing team
• Mission: Create content that drives installs and helps us continuously test new creative ideas
• Tech Stack: CapCut

What You’ll Actually Do
• Develop: Develop and produce a high volume of engaging short-form video content specifically tailored for leading social platforms including TikTok, Instagram Reels, and YouTube Shorts. The primary objective is to create compelling visuals and narratives that directly contribute to increasing app installs and expanding our user base.
• Generate: Generate a diverse range of content themes and styles, encompassing practical guides on how to use the app, spotlights on new app features and updates, adaptations of trending formats, authentic user reactions, and a balanced mix of both hard-selling and soft-selling creative approaches to engage various audience segments.
• Adapt: Proactively research and identify viral trends across social media, skillfully adapting these popular formats and sounds to create timely and relevant content that aligns with our app’s brand and messaging, ensuring our creative output remains fresh and culturally resonant.
• Collaborate: Work in close partnership with the broader marketing team to rapidly brainstorm, conceptualize, and test a wide array of new creative concepts. This involves maintaining an exceptionally fast experimentation cycle, aiming to produce and evaluate multiple distinct creatives every single day to quickly identify winning strategies.
• Scale: Take initiative in recruiting and managing a network of User-Generated Content (UGC) creators. The goal is to effectively scale the overall content production capacity, diversifying our creative output and leveraging authentic user voices to enhance our marketing efforts.

The Must-Haves
• Background: This is an Entry-Level internship position. Candidates must possess a strong, intuitive understanding of key short-form content platforms such as TikTok and Instagram Reels, including their algorithms, audience behaviors, and best practices for engagement.
• Experience: Demonstrated familiarity with Western cultural nuances is essential for creating content that is authentic, relatable, and effective for our target audience. Practical experience with video editing tools, specifically CapCut or other similar industry-standard software, is required for efficient content production.
• Skills: Excellent video ideation skills, with the ability to conceptualize innovative and attention-grabbing content ideas that align with our marketing goals. Strong storytelling abilities are crucial for crafting compelling narratives within short video formats. Comfort and willingness to appear on camera for content creation is a key requirement, as you will be directly featured in some of the content produced.