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Description
About Blue Cross NC:
Blue Cross and Blue Shield of North Carolina (Blue Cross NC) is a fully taxed, not-for-profit company headquartered in Durham, North Carolina. They serve over 4.3 million members and employ more than 5,000 people nationwide. The company is committed to better health and better healthcare in their communities and beyond. They describe their workplace as energetic and creative, fostering an innovative approach to improving the health and well-being of North Carolinians. Blue Cross NC is a certified Great Place to Work.
Description: Marketing Data and Customer Engagement Intern
This is a 10-week summer internship (May 19 – July 25) for a Master’s-level student focusing on marketing data and customer engagement. The internship is primarily virtual in 2025, with periodic opportunities to join the team on campus for meetings and events. The position is based in North Carolina and requires authorization to work in the United States without sponsorship.
Responsibilities:
• Assisting the department with current projects and assignments as needed.
• Defining marketing customer journeys to improve alignment and awareness across Marketing, Media, and Data teams.
• Working with Salesforce Marketing and Data Clouds.
• Supporting ROI tracking and metrics for optimization and scaling opportunities.
Currently pursuings:
• Master’s-level student
• Strong curiosity, drive, independent work ethic, and teamwork skills.
• Excellent time management and communication skills.
• Availability to work 40 hours per week for the duration of the internship.
• North Carolina residency during the internship.
• Legal authorization to work in the United States without sponsorship.
Bonus Points:
• Understanding of Marketing Automation for operational efficiencies.
• Familiarity with or experience using Teams and SharePoint.
• Comfort interacting with all organizational levels, including senior leadership.
• Knowledge of Adobe and AI tools, digital marketing, prospect, and customer databases.
Compensation:
• Master’s Students: $27/hour. The company also offers a comprehensive benefits package including an annual incentive bonus (based on performance and corporate goals), 401k with employer match, PTO, and competitive health benefits and wellness programs. The salary range is listed as $41,600 – $46,600 annually.