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Job Description
Marketing Research Analyst | Shop ONline New York
The Tone:
This is a non-paid internship at Shop ONline New York, located remotely. The company operates as an e-commerce business, focused on optimizing logistics and distribution to enhance customer service and expand its market reach. Its strategic initiatives rely on robust market research and sophisticated analytics to maintain a competitive edge in a rapidly evolving landscape. This role offers an exceptional opportunity for an individual skilled in data analysis, demographic studies, and market trend forecasting to provide critical contributions to strategic decision-making processes.
The TL;DR
• Role: Internship
• Type: Part-time, Non-Paid
• Location: Remote
• Mission: To identify high-demand geographic areas, profile potential client segments, and conduct thorough competitive analysis within the New York logistics market to directly inform strategic planning and business development efforts.
• Tech Stack: SPSS, SAS, R
What You’ll Actually Do
• Market Analysis: Conduct detailed analysis of the New York logistics market to accurately identify current trends and forecast future developments.
• Demographic Profiling: Analyze demographic data to precisely determine high-demand geographic areas and potential new markets for expansion.
• Competitor Insight: Perform in-depth competitive analysis to understand competitor strategies, market positioning, and customer service models.
• Strategy Integration: Collaborate effectively with the business strategy team to integrate market research findings into actionable business strategies and plans.
• Reporting & Recommendations: Develop and present professional reports that clearly summarize research insights and provide concrete recommendations to senior management.
The Must-Haves
• Background: Educational background in economics, marketing, or a related quantitative field with a strong emphasis on market research.
• Experience: Demonstrated familiarity with the logistics and distribution sectors, including key demand drivers and common operational challenges. Proven proficiency in data analysis and the ability to accurately interpret complex data sets.
• Skills: Strong analytical skills, excellent written and verbal communication to convey complex insights, and strong organizational skills for managing multiple projects and meeting deadlines.
• Bonus: Experience with statistical analysis software and tools such as SPSS, SAS, or R.