Lifestyle Intern
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Job Description
About Company:
PURPLE is seeking a proactive and detail-oriented Intern to join their Lifestyle team in Miami. They work across a portfolio of luxury lifestyle brands within arts & culture, design, travel, real estate, and food and beverage.
Job Description:
This internship offers an insight into influencer relations, media monitoring, event coordination, and brand strategy within the high-end beauty space. The intern will gain exposure to some of the industry’s most prestigious brands while collaborating in a fast-paced, dynamic environment.
Key Responsibilities:
• Proactively monitoring all media (print, digital, and social channels) for brand coverage and competitor activity.
• Prepare clips of secured client coverage by creating a clean and cohesive image, gathering viewership data, and calculating the estimated value.
• Conduct industry research to identify emerging trends within the travel, restaurant, and design spaces and create reports summarizing results.
• Provide support on administrative tasks including audits, invitation lists, and updating databases.
• Analyze the influencer landscape to identify targets for ongoing campaigns and events.
• Compile media lists of lifestyles press across digital, print, and broadcast.
• Develop skills to draft pitches and story angles using an effective approach.
• Facilitate the smooth running of the day-to-day function of each account team providing support as requested and required.
Skills, Knowledge and Expertise:
• Proficiency in Microsoft Office and Google Workspace is required.
• Strong written and verbal skills.
• Effective digital communication across email and Microsoft Teams.
• Works well within a team.
• Detail Oriented.
• Eagerness and dedication to learn more about the lifestyle industry is essential.
Intern Payment and Working Hours:
• This is an unpaid internship.
• Experience will be provided that meets the criteria for academic credit, and paperwork will be completed to obtain course credit from an accredited academic institution.
• A minimum of 15 hours per week in the office is required.
