Digital Marketing Intern

Job Description

Digital Marketing Intern | Varsity Health & Training Solutions (N.I.C.E.)

The Tone:
This is an internship at Varsity Health & Training Solutions (N.I.C.E.), located in Ronkonkoma, NY. The company provides comprehensive AED management services, including emergency medical equipment sales, device readiness inspections, and certified training courses. N.I.C.E. is dedicated to supporting life-saving efforts and fostering a culture of safety in communities and workplaces. This role is crucial for enhancing the company’s online presence and engaging its audience to promote these vital solutions.

The TL;DR
• Role: Internship
• Type: Part-time
• Location: Ronkonkoma, NY

• Team: Marketing Team, reports to a marketing team member
• Mission: Contribute directly to the brand’s online presence and audience engagement to promote life-saving solutions.
• Tech Stack: Google Analytics, social media insights, similar analytics platforms

What You’ll Actually Do
• Campaign Management: Plan, execute, and optimize digital marketing campaigns across multiple platforms.
• Social Media Management: Curate and manage content for social media accounts to maintain consistent brand messaging and increase follower engagement.
• Performance Analysis: Analyze web traffic data and campaign performance using analytics tools to identify trends and measure success.
• Content Creation: Develop compelling and engaging content, including text, images, basic graphics, and short videos, for online marketing initiatives.
• Strategy Collaboration: Brainstorm new ideas and strategies with the marketing team to enhance brand visibility and effectively reach target audiences.

The Must-Haves
• Background: Currently pursuing or recently completed a degree in Marketing, Communications, Business, or a related field, with a foundational understanding of digital marketing principles.
• Experience: Practical experience with various social media platforms and their marketing strategies, familiarity with online marketing techniques such as SEO, SEM, content marketing, and email marketing, and basic experience or a strong willingness to learn digital marketing and web analytics tools.
• Skills: Excellent written and verbal communication skills, with an ability to craft clear, concise, and engaging messages, and the capacity to work effectively and cooperatively within an on-site team environment.
• Bonus: Aptitude or experience in creating engaging content, including writing compelling copy, basic graphic design, or video editing for digital platforms.