Landing Page CRO Intern – Internship – Landing Page Optimization

Job Description

CRO Intern – Internship | Realwings LLC

The Tone:
This is an internship at Realwings LLC, with work options being remote or on-site in Boulder, CO. The company supports Gaia, a publicly traded network offering global video streaming of over 8,000 original series, films, and practices for conscious living. This project-based internship is crucial for understanding subscriber behavior, identifying conversion drivers, and systematically improving landing pages within a high-volume subscription business. Interns will conduct real work with real impact, touching live pages and data to present actionable findings that will be acted upon by the team.

The TL;DR
• Role: Internship
• Type: P/T
• Location: Remote or Boulder, CO
• Team: Two interns will work from the same 4-week project framework and collaborate closely.
• Mission: To understand where subscribers drop off, what drives them to convert, and how to systematically test and improve the landing pages that matter most.
• Tech Stack: Google Ads, Meta Ads, GA4 Funnels, WordPress, A/B Testing Optimizely, Motion, HotJar, ContentSquare, Looker Studio, Power BI, CVR Analysis, Subscription Funnels, AppsFlyer

What You’ll Actually Do
• Analyze Paid Media Funnels: Trace the path of paid search and social traffic from Google Ads and Meta campaigns through to subscription sign-up, identifying high-friction steps in the acquisition funnel.
• Design A/B Tests: Utilize GA4 funnel reports, optimization tools, and heatmap data to design A/B test variants in WordPress for top-traffic subscription landing pages.
• Audit Measurement Layer: Own the measurement infrastructure by auditing GA4 event tracking and building a subscription funnel dashboard in Looker Studio or Power BI.
• Quantify Impact: Quantify the revenue impact of conversion rate improvements across the landing page portfolio and guide experiment prioritization with a PIE-prioritized test backlog and CVR projections.
• Collaborate Closely: Work collaboratively with a fellow intern, with one focused on test design and page-level experimentation and the other on data infrastructure and reporting.

The Must-Haves
• Background: Junior, Senior, or Master’s-level candidates with preferred coursework in marketing, analytics, UX, or business intelligence.
• Experience: Demonstrated curiosity and rigor in approaching data analysis and experimentation; no specific years of experience required.
• Skills: Proficiency in GA4, Looker Studio, Power BI, CVR Analysis, Subscription Funnels, Motion, ContentSquare, Hotjar, Optimizely, AppsFlyer, and WordPress.
• Bonus: Experience with platform and AI tools.