Influencer Marketing & Partnerships Intern

Job Description

Influencer Marketing & Partnerships Intern | Futu US Inc.

The Tone:
This is an internship at Futu US Inc., a US-based financial services company operating under Futu Holdings Limited. Futu US Inc. stands at the forefront of financial services, providing a digitized brokerage and wealth management platform that includes SEC registered broker-dealers and a cryptocurrency brokerage. Its core mission is to elevate the investment experience for users. This role matters because you will be instrumental in supporting influencer business development initiatives for Moomoo US, gaining invaluable hands-on experience in the fast-paced FinTech environment while helping to identify, evaluate, and engage with potential influencers to strengthen both paid and organic marketing campaigns.

The TL;DR
• Role: Internship
• Team: Moomoo US; works with marketing, creative, and data analytics teams.
• Mission: Be instrumental in supporting influencer business development initiatives to bolster paid and organic marketing campaigns.
• Tech Stack: Industry-standard influencer marketing tools, CRM databases, Grin, Aspire, Upfluence

What You’ll Actually Do
• Research: Conduct thorough research to identify potential influencers across major platforms such as YouTube, TikTok, Instagram, and X, ensuring alignment with Moomoo US’s brand values and target audience.
• Database Management: Maintain and meticulously update influencer databases, tracking essential metrics including engagement rates, content categories, and performance data to inform future strategies.
• Outreach Support: Support the influencer outreach process by preparing compelling introductory messages, crafting persuasive partnership proposals, and managing diligent follow-ups.
• Quality Evaluation: Assist in the comprehensive evaluation of influencer quality and brand fit through detailed content reviews, in-depth follower analysis, and engagement metric assessments.
• Campaign Coordination: Coordinate seamlessly with internal teams, including marketing and creative, and actively monitor ongoing influencer partnerships to track campaign performance against set objectives.

The Must-Haves
• Background: Currently enrolled student or a recent graduate with a degree in Marketing, Communications, Business, or a closely related field.
• Experience: Demonstrated passion for social media, influencer culture, and financial education content. Requires familiarity and active engagement with major social platforms including YouTube, TikTok, Instagram, and X.
• Skills: Possess strong research and exceptional organizational skills, coupled with a keen attention to detail. Excellent written and verbal communication skills are essential for this role.
• Bonus: Prior experience with influencer marketing tools (e.g., Grin, Aspire, Upfluence) or personal experience in financial content creation.