Growth & Outreach Operator

Job Description

Growth & Outreach Operator | SnowGroup

The Tone:
This is a highly operational remote role for SnowGroup, located in North America (preferred). SnowGroup is building the essential infrastructure layer for mountain economy commerce, encompassing transport, lodging, rentals, and group coordination across global winter travel corridors. This position is critical for engineering and optimizing the outreach pipeline for two simultaneous capital raises with a firm May deadline. It is emphatically not a creative marketing role, but rather a direct contributor to capital generation.

The TL;DR
• Location: Remote (North America preferred)
• Mission: Build and optimize robust outreach engines to drive investor commitments for crowdfunding and private placement campaigns.
• Tech Stack: HubSpot, Lemlist, Mailchimp

What You’ll Actually Do
• Crowdfunding Outreach: Design, build, and deploy outreach sequences targeting retail investors (skiing community, outdoor enthusiasts) to drive traffic and commitments to the live FrontFundr campaign page, including re-engagement flows for soft contacts.
• Private Placement Lead Generation: Develop and deploy targeted outreach sequences to surface and warm qualified private leads, such as accredited investors, HNWIs, family offices, and angel networks, establishing context pre-meeting and following up on cold leads.
• List Sourcing & Segmentation: Systematically source and segment diverse contact lists specifically tailored for both the retail investor community and high-net-worth individual/institutional investor networks.
• Conversion Optimization & Tracking: Implement continuous A/B testing across subject lines, sequences, and calls-to-action, rigorously tracking conversion from the first email touchpoint to a completed investment or qualified lead progression.
• CRM & Reporting: Maintain a meticulously current CRM for every contact and status across both lanes, while delivering separate, comprehensive weekly analytics on open rates, click-throughs, page visits, and commitment progress every Monday.

The Must-Haves
• Background: Proven expertise in pipeline engineering and conversion optimization, specifically within active capital raising environments.
• Experience: Demonstrated track record of successfully running high-volume outbound campaigns across distinct, large audiences, with a deep, practical understanding of email deliverability best practices.
• Skills: Advanced proficiency in utilizing CRM and outreach platforms (HubSpot, Lemlist, Mailchimp), strategic list sourcing and segmentation, A/B testing methodologies, and rigorous data analysis for conversion metrics.