General Manager – Canadian Operations

Job Description

Vice President – General Manager, Canada | Lego

The Tone:
This is a full-time role at Lego, located in Canada, operating under a hybrid work policy. Lego designs and builds toys and entertainment experiences that inspire children and families globally. This leadership position is critical to leading the company’s Canadian operations, shaping the future of the LEGO Brand in Canada by driving sustainable growth, strengthening customer and consumer engagement, and guiding a high-performing team to success.

The TL;DR
• Role: Executive
• Type: Full-time
• Location: Hybrid, Canada
• Pay: $281356–$422034 yearly
• Team: Joins the Americas leadership team, leading a dedicated team of approximately 40 commercial colleagues.
• Mission: Oversee the strategic and operational aspects of the Canadian business, driving sustainable growth and strengthening customer and consumer engagement.

What You’ll Actually Do
• Strategy: Direct the strategic, sales, and marketing plans for the Canadian business, adapting them into actionable implementation.
• Financials: Achieve local financial targets, including sales, costs, and profits, while enhancing colleague and customer satisfaction.
• Growth: Cultivate relationships with customers, IP partners, agencies, and key external stakeholders to foster profitable growth.
• Digital: Lead the market in digitalizing the consumer journey and expanding eCommerce operations.
• Operations & Culture: Manage the operational aspects of the business and advance the team’s People and Culture Agenda, focusing on succession planning and capability building.

The Must-Haves
• Background: Executive level with proven experience in P&L ownership and commercial success.
• Experience: Extensive background in consumer products, lifestyle, FMCG, fashion, or consumer-focused e-commerce, with demonstrated ability to deliver results in a global context.
• Skills: Inspiring leader with a growth mindset, capable of building high-performing B2B teams, influencing within matrixed structures, and managing external stakeholders like agencies, IP partners, and retailers. Deep understanding of digital transformation affecting consumers and customers.