General Manager

Job Description

General Manager | Workout Anytime Franchising Systems, LLC

The Tone:
This is a full-time leadership role at Workout Anytime Franchising Systems, LLC, a rapidly growing fitness brand. The company is dedicated to fostering outstanding leaders while delivering exceptional member experiences across its clubs. This pivotal role oversees the entire club operation, driving financial performance, ensuring day-to-day operational excellence, and actively participating in sales activities. As a General Manager, you will build and develop a high-performing team, make a significant impact on your local community, and contribute directly to the company’s growth and success.

The TL;DR
• Role: Full Time
• Type: Full-time
• Team: Leads Sales Associates, Personal Trainers, and leadership team members; collaborates with Regional Leadership.
• Mission: Owns the overall leadership, financial performance, and day-to-day operations of the club, driving membership growth and an exceptional member experience.

What You’ll Actually Do
• Drive Sales & Revenue Growth: Lead all daily membership sales through prospecting, tours, referrals, and community outreach, coaching the team on proven sales processes to maximize growth and personal training revenue via member onboarding and Success Sessions, while continuously analyzing performance and market opportunities.
• Cultivate High-Performing Teams: Recruit, hire, onboard, train, and develop all club staff, including Sales Associates, Personal Trainers, and leadership members, providing regular feedback, conducting performance evaluations, and fostering a culture of accountability and continuous improvement.
• Ensure Operational Excellence: Oversee all daily club operations from front desk to facility standards, ensuring a consistently clean, safe, and welcoming environment, maintaining compliance with company policies, and promptly addressing maintenance and inventory needs.
• Manage Financial Accountability: Implement effective labor scheduling to control payroll, monitor all club operating expenses, review daily, weekly, and monthly financial reports, and proactively engage members to drive retention and achieve overall club profitability and revenue targets.
• Execute Strategic Initiatives: Lead daily huddles, weekly meetings, and monthly performance reviews, effectively communicating company initiatives and promotions, and collaborating with Regional Leadership to ensure consistent execution of all operational, sales, and service standards across the club.

The Must-Haves
• Background: Manager with a minimum of 3 years of leadership experience in fitness, retail, hospitality, or a sales-driven business.
• Experience: Proven success leading teams to consistently achieve sales goals and experience managing budgets, payroll, scheduling, and overall operational performance.
• Skills: Strong leadership, coaching, performance management, communication, organizational, and problem-solving abilities.
• Bonus: A Bachelor’s degree in Business, Sports Management, Exercise Science, or a related field, or direct experience managing a fitness club or multi-department operation with demonstrated success in growing recurring revenue.