Field Marketing Manager

Job Description

Marketing Manager, Greater China | Meltwater

The Tone:
This is a full-time role at Meltwater, located in Shanghai, China (Huangpu District). Meltwater empowers its 27,000 customers worldwide with best-in-class technology to analyze over a billion pieces of data daily, enabling them to make better business decisions. This position is a key growth engine within the APAC Marketing team, focusing on driving demand generation, pipeline growth, and revenue for the sales team in the Greater China region through strategic campaigns and events.

The TL;DR
• Role: Full Time
• Type: Full-time
• Location: Hybrid, China (Shanghai) – Huangpu District
• Team: APAC Marketing team, collaborating with Field Marketing unit
• Mission: Own marketing strategy and execution to drive inbound leads, pipeline, and revenue growth for the sales team in Greater China.
• Tech Stack: Marketo, Salesforce (CRM, marketing automation software)

What You’ll Actually Do
• Lead marketing strategy, budget, and program calendar for the Greater China region.
• Partner with sales leadership to translate their needs into tailored regional marketing initiatives.
• Execute integrated marketing programs, including account-based marketing, trade shows, events, webinars, content, and digital campaigns.
• Track performance and ROI, setting up measurement processes and utilizing insights for improved marketing planning.
• Develop and execute strategic, scalable ABM programs, aligning with GTM plans and reporting against key marketing objectives.

The Must-Haves
• Background: Manager. Solid understanding of B2B and persona-based marketing, buyer processes, and the digital media landscape in China.
• Experience: 10+ years in Field Marketing, account-based marketing, and event marketing in a technology company. Proven track record of success in partnering with sales to generate pipeline.
• Skills: Excellent written and oral communications skills in English and Mandarin. Metrics-driven approach with proven ability to track ROI from activities against budget. Strong skills in prioritization, adaptability, and problem-solving. Strategic thinking, capable of connecting business strategy to marketing execution and metric achievement.
• Bonus: Proficiency in Cantonese. Hands-on experience with Marketo/Salesforce.