Event POC – Content-Driven Events

Job Description

Event Manager Graduate (TikTok LIVE Japan) – 2027 Start | TikTok

The Tone:
This is a full-time graduate role at TikTok, located in Tokyo, Japan. TikTok LIVE is dedicated to empowering a safe, authentic, and inclusive live streaming environment. This role matters by providing the best real-time experience that fosters a sense of belonging, enriches real-life interactions, and unlocks diverse business and economic opportunities for the community through the design of content-driven live-streaming events.

The TL;DR
• Role: Full Time
• Type: Full-time
• Location: In-person, Tokyo, Tokyo

• Team: TikTok LIVE – Regional Operations (Japan)
• Mission: Design content-driven live-streaming events to enhance creators’ traffic, engagement, and revenue performance.
• Tech Stack: BI tools, SQL

What You’ll Actually Do
• Content-Driven Event System Development: Design live-streaming event formats with strong content relevance across different vertical categories.
• Viewer- and Revenue-Oriented Event Design: Develop event mechanisms that drive viewing behavior, engagement time, and revenue conversion.
• Event Planning, Execution, and Promotion: Lead end-to-end event planning from a content perspective, including concept design, execution, and promotional strategy.
• Industry Exploration: Explore new live-streaming event formats and operational models to drive systematic integration between content capabilities and event mechanisms.

The Must-Haves
• Background: Individuals who are completing or have recently completed a Bachelor’s degree in Business, Marketing, Communications, or a related discipline. This is a graduate role.
• Experience: Proven experience managing full-cycle event projects that deliver measurable viewing and revenue results, along with experience executing online user campaigns.
• Skills: Business-level proficiency in Japanese and Chinese, strong understanding of live-streaming content and event mechanics, solid planning capabilities, and experience analyzing data using BI tools and/or SQL. A mindset focused on new ideas with strong iteration capability and a data-driven approach to performance optimization is required.
• Bonus: Business-level proficiency in English, and prior experience in the entertainment, online gaming, advertising, or media industries.