Entry Level Marketing Associate – Marketing Promotions

Job Description

Marketing Associate | Tampa Bay Collective

The Tone:
This is an onsite role at Tampa Bay Collective, located in Tampa, FL, focusing on managing marketing promotions work. The company is actively seeking to build its brand identity and significantly raise its awareness among specific target audiences. This position is vital for bringing a fresh perspective and helping the organization uncover its unique selling propositions to communicate them effectively to the world. The Marketing Associate will be instrumental in identifying key consumer insights and developing impactful marketing campaigns designed to drive sales and enhance customer experience, ultimately improving the company’s reputation and directly contributing to growth and revenue.

The TL;DR
• Role: Early Career
• Location: In-person, Tampa, FL
• Mission: Drive growth and revenue by improving the company’s reputation and building brand awareness with target audiences, while also enhancing customer experience.

What You’ll Actually Do
• Strategic Growth: Increase sales by developing and executing strategic brand positioning, territory management, and devising growth strategies, while aligning the company around the brand’s direction, choices, and tactics.
• Brand Development: Translate brand elements into robust plans and go-to-market strategies, overseeing all new and ongoing marketing and advertising activities from conception to implementation.
• Audience Engagement: Shape and communicate the company’s vision and mission through compelling public speaking and one-on-one presentations, leading creative development to motivate the target audience to take action.
• Team Leadership: Manage a team of marketing professionals dedicated to brand initiatives, ensuring cohesive efforts towards brand building and awareness across all levels and departments.
• Performance Monitoring: Establish performance specifications, cost and price parameters, market applications, and sales estimates, then measure and report the performance of all marketing campaigns, assessing ROI and key performance indicators; this includes monitoring product distribution, consumer reactions, market trends, and competitor activities.

The Must-Haves
• Background: Bachelor Degree in marketing or a related field; Entry Level role with paid training provided.
• Experience: Ability to receive training and coaching in identifying target audiences and devising effective campaigns, including understanding what can attract customers and prospects, and how to improve customer experience.
• Skills: Strong analytical skills partnered with a creative mind; data-driven thinking and an affinity for numbers; outstanding communication skills, including public speaking and presentation abilities; up-to-date with the latest marketing trends and best practices; and the capability to handle fieldwork and a high volume of in-person interaction.
• Bonus: Candidates are preferred who are creative, possess a strategic mind, and have previous experience in implementing targeted brand campaigns.