e.l.f. SKIN Brand Marketing Intern (e.l.f.tern)

Job Description

About The Company

e.l.f. Beauty, Inc. is a company deeply committed to providing clean, cruelty-free beauty products at an incredible value. Since 2004, this philosophy has driven the success of its flagship brand, e.l.f. Cosmetics, and fueled the expansion of its multi-brand portfolio. This portfolio now includes:
• e.l.f. Cosmetics: The original flagship brand.
• e.l.f. SKIN: A skincare extension.
• Well People: A pioneering clean beauty brand.
• Keys Soulcare: A groundbreaking lifestyle beauty brand created in collaboration with Alicia Keys.
• Naturium: High-performance, biocompatible, clinically-effective, and accessible skincare.

The company has demonstrated extraordinary business performance, achieving net sales of $1 Billion in Fiscal Year 25 and experiencing 26 consecutive quarters of net sales growth. e.l.f. Beauty is recognized as the #2 mass cosmetics brand in the US and holds the distinction of being the fastest-growing mass cosmetics brand among the top 5.

e.l.f. Beauty’s total compensation philosophy for full-time new hires is highly competitive, offering:
• Competitive pay and benefits.
• Bonus eligibility (with a track record of achieving 200% of target over the last four fiscal years).
• Equity.
• Flexible time off.
• Year-round half-day Fridays.
• A hybrid work environment with 3 days in office and 2 days at home.

The company prides itself on a unique culture, comprehensive total compensation, workplace flexibility, and a strong commitment to team well-being, aiming to be unmatched across the beauty industry and beyond. For more information about the team, visit their Career Page: https://www.elfbeauty.com/work-with-us.

Job Description

Job Summary
As the e.l.f. SKIN Brand Marketing Intern (e.l.f.tern), you will play an integral role within the brand marketing team. This position involves contributing to high-impact initiatives that are crucial for the ongoing success of the e.l.f. SKIN brand. The role provides valuable hands-on experience across various key areas including go-to-market (GTM) planning, the briefing process, event coordination, and providing support to retailers and sales teams. You will have opportunities to collaborate cross-functionally, develop creative ideas, and assist in supporting campaigns from their initial concept phase through to execution.

Key Responsibilities
• Sampling Campaigns: Assist in the development and execution of targeted sampling initiatives. This includes collaborating with the marketing team to identify ideal audiences, crafting compelling messaging, coordinating logistics, and analyzing performance data to optimize future campaigns.
• Go-To-Market Support: Work closely with the brand marketing team to build and implement comprehensive GTM plans for new product launches and seasonal campaigns. This will provide exposure to brand strategy development and the process of achieving cross-functional alignment.
• In-Store Sales Support: Collaborate with the sales team to provide support to field representatives operating at various retailers, including Ulta, Walmart, Target, various Drugstore Chains, and Shoppers Drug Mart. Responsibilities include assisting with the sourcing of Gift With Purchases (GWPs), samples, and branded giveaways to enhance in-store engagement.
• Event Coordination: Provide support for the execution of both internal and external events. This encompasses influencer activations, product education moments, and various brand showcases.
• Competitive Market Research: Maintain up-to-date knowledge of current trends in both the mass and prestige beauty sectors. Share insights and provide recommendations with the brand, social, and digital teams to help inform and shape campaign direction.
• Reporting & Presentations: Assist with the creation of marketing reports, deck building, and cross-functional recaps. This support is vital for effectively communicating campaign results and performance insights to relevant stakeholders.

What You’ll Learn
• How to construct and activate a comprehensive Go-To-Market (GTM) strategy across digital, retail, and experiential marketing channels.
• Best practices for launching skincare products successfully within a fast-paced, trend-driven industry environment.
• The critical importance of fostering strong retailer collaboration and providing effective field marketing support.
• The intricacies of event planning and briefing from a brand marketing perspective.
• The dynamics of consumer behavior and competitive positioning specifically within the beauty industry.

Qualifications
• Currently pursuing or a recent graduate with a degree in Marketing, Business, or a related field.
• Demonstrates strong written and verbal communication skills.
• Possesses excellent analytical and problem-solving abilities.
• Highly organized with meticulous attention to detail.
• Comfortable working both independently and collaboratively within a team environment.
• Has a genuine passion for skincare and a strong interest in the beauty industry.
• Familiarity with digital marketing platforms is considered a plus.
• Proficient in Microsoft Excel and PowerPoint.
• A self-starter with a creative mindset and a proactive work ethic.