Director of Sales

Job Description

Director of Sales | Trilogy Health Services, LLC

The Tone:
This is a full-time role at Trilogy Health Services, LLC, located in Howell, MI, at The Willows at Howell campus. Trilogy is dedicated to making long-term care better for residents and more rewarding for its team members, fostering a caring and supportive community. The Director of Sales is a pivotal role, responsible for leading campus-wide sales and marketing efforts to achieve critical revenue and census goals. This position directly contributes to the growth and reputation of the facility, ensuring Trilogy continues to provide exceptional care.

The TL;DR
• Role: Full Time
• Location: In-person, Howell, MI
• Team: Member of the campus Sales & Growth Team
• Mission: Leads campus sales and marketing to achieve revenue and census goals.
• Tech Stack: Customer Relationship Management System (CRM)

What You’ll Actually Do
• Strategic Sales Planning: Develop and execute a strategic, data-driven 90-day sales plan designed to achieve established lead, lease, revenue, and census targets for both Health Center and Senior Living.
• Community Engagement: Increase Trilogy’s community awareness and enhance its reputation by actively participating in outside events, engaging with professional groups, and collaborating with stakeholder organizations.
• Market Intelligence: Conduct comprehensive audits on local competitors to gather market data and provide strategic insights and findings to the Trilogy Home Office.
• Lead Generation & Conversion: Identify, cultivate, and convert new leads through strategic partnerships with local clinical and non-clinical referral sources, complemented by high-value sales activities such as tours, home visits, and campus events.
• Sales Operations Management: Ensure timely follow-up on all potential leads and maintain accurate, up-to-date records and activity logs within the Customer Relationship Management (CRM) system.

The Must-Haves
• Background: This is a Director-level role focusing on sales and marketing leadership within the long-term care sector.
• Experience: There are no specific years of experience explicitly required for this position. The role involves developing and implementing strategic sales plans and managing customer relationships.
• Skills: Strategic planning, sales plan execution, data analysis for sales metrics, market competitor auditing, lead generation, relationship building with referral partners, and proficiency in Customer Relationship Management (CRM) system usage.
• Bonus: A Bachelor’s degree, prior sales experience, and previous experience in Assisted Living or Independent Living environments are preferred qualifications for this role.