Director, Global Brand Strategy

Job Description

Director, Global Brand Strategy | Meltwater

The Tone:
This is a full-time role at Meltwater, with hybrid locations available in the USA including Miami, Raleigh, Boston, Washington, Atlanta, and Charlotte. Meltwater builds best-in-class technology that empowers customers around the world to make better business decisions through data. This role is critical for shaping how Meltwater shows up globally, ensuring the brand story remains distinctive and relevant as the market evolves.

The TL;DR
• Role: Full Time
• Type: Full-time
• Location: Hybrid, USA (Florida), USA (North Carolina), USA (Massachusetts), USA (District of Columbia), USA (Georgia) – Miami, Raleigh, Boston, Washington, Atlanta, Charlotte
• Pay: $153000–$185000 yearly
• Mission: Own and evolve Meltwater’s global brand strategy, positioning, messaging architecture, and brand narrative.
• Tech Stack: AI tools

What You’ll Actually Do
• Brand Strategy: Own and evolve Meltwater’s global brand strategy, positioning, messaging architecture, and brand narrative, collaborating across the broader Strategy organization.
• Campaign Leadership: Lead major global brand campaigns and sponsorships from strategy and creative brief through activation and measurement, partnering closely with cross-functional teams.
• Thought Leadership: Define the thought leadership themes and conversations Meltwater should be known for, translating them into integrated marketing initiatives across various channels.
• Event Curation: Shape the core agenda and editorial direction for Meltwater’s flagship Summit events, defining key themes, identifying speakers, and coaching presentations.
• Channel Oversight: Oversee Meltwater’s global corporate social strategy and global partner marketing strategy to build the brand, engage audiences, and strengthen partnerships.

The Must-Haves
• Background: Director level experience in brand strategy or brand marketing, ideally within a global B2B business.
• Experience: 8–10+ years of experience developing and activating brand positioning, messaging, and narrative, with a track record of leading high-impact integrated brand campaigns. Proven people leadership and strong executive presence with the ability to influence senior stakeholders.
• Skills: Exceptional storytelling and creative judgment, strong understanding of modern B2B brand building, ability to quickly develop fluency in Meltwater’s products, customers, and competitive landscape, and strong analytical instincts.
• Bonus: Fluency with AI tools for research, ideation, content, and marketing workflows, combined with a strategic approach comfortable with both setting direction and hands-on execution.