Digital Marketing Intern

Job Description

Digital Marketing Intern | Club Med

The Tone:
This is a paid internship at Club Med, located in Miami, FL, within their corporate office. Club Med, established in 1950, stands as a global leader in premium all-inclusive vacation experiences, managing over 70 upscale resorts in some of the world’s most breathtaking locations. The company creates unforgettable memories for its guests by delivering exceptional hospitality, fostering a vibrant social atmosphere, and offering a wide array of activities for all types of travelers. This Digital Marketing Intern role is crucial for supporting Club Med’s online presence, providing an opportunity to gain valuable experience in the eCommerce industry, learn about marketing and digital strategies, and collaborate with an enthusiastic team dedicated to a world-renowned travel brand.

The TL;DR
• Role: Internship
• Type: Paid Internship
• Location: In-person, Miami, FL
• Team: Digital Marketing Team | Reports to the Digital Marketing Manager
• Mission: Assist in executing digital marketing strategies for Club Med’s USA and Canada markets, focusing on website content, optimization, and performance monitoring.

What You’ll Actually Do
• Update Websites: Update and animate content on B2C and B2B websites to keep promotions and product information current for USA and Canada markets.
• Optimize Site Performance: Collaborate with the Digital Marketing Manager on site optimizations, which include SEO, website UX, eCommerce, and on-site search improvements.
• Resolve Website Issues: Monitor the website for issues, errors, and broken links, then work with eCommerce and Marketing teams to implement effective solutions.
• Contribute to Redesigns: Contribute to redesign projects for various digital platforms.
• Analyze Digital Performance: Regularly generate, analyze, interpret, and communicate Key Performance Indicator (KPI) results related to digital strategies.
• Provide Digital Assistance: Assist with various other digital-related tasks as needed by the team.

The Must-Haves
• Background: Student seeking valuable experience in digital marketing and the eCommerce industry.
• Experience: Demonstrated desire to learn and excel in digital marketing; some proficiency in graphic design and layout.
• Skills: Excellent native English communication skills (verbal and written); ability to multitask, meet deadlines, and follow directions effectively; strong interpersonal, teamwork, planning, and project management skills; creative, detail-oriented, and flexible approach.
• Bonus: Knowledge of back-office systems for websites and applications.