Digital Advertising Specialist

Job Description

Digital Advertising Specialist | Acadia Healthcare

The Tone:
This is an internal-facing position at Acadia Healthcare, which provides leading behavioral healthcare services nationwide. The role involves executing and optimizing digital advertising strategies for Acadia-owned brands. This work is critical for improving the lives touched by the organization, supporting its mission to set the standard of excellence in specialty behavioral health and addiction disorders treatment.

The TL;DR
• Role: Full Time
• Type: Full-time
• Location: Remote or Franklin, TN

• Team: Internal-facing position, collaborating with a team and reporting to management.
• Mission: Owns the execution and optimization of digital advertising strategies to drive desired business outcomes for Acadia-owned brands.
• Tech Stack: Google Ads, Bing Ads, Microsoft Ads, Meta Ads Manager, bid management tools, ad copy generators, Google Analytics, WordPress.

What You’ll Actually Do
• Collaborate: Partner with the team to achieve desired business outcomes using digital advertising.
• Execute & Optimize: Perform daily, weekly, and monthly execution of optimizations and audits across all digital advertising areas.
• Maintain Operations: Manage the daily operations and functioning of digital advertising platforms, encompassing both current and new strategies.
• Create Content & Track: Create ad copy and landing page copy, alone or with content teams, and accurately set up and use platforms, tracking parameters, and conversion metrics to measure performance.
• Analyze & Refine: Compile and analyze data from digital advertising to refine strategies and achieve targeted monthly business outcomes.

The Must-Haves
• Background: Bachelor’s Degree in marketing or a related field (communications, business, etc.) is preferred.
• Experience: 1 year of experience working with Google Ads, Bing Ads, Google Analytics and/or Meta Ads Manager is strongly recommended.
• Skills: Self-motivated with strong organizational skills and superior attention to detail; ability to manage multiple tasks and adapt to frequent priority changes; capable of working professionally with sensitive, proprietary data while maintaining confidentiality; excellent interpersonal skills.
• Bonus: Proficiency with WordPress is preferred. Flexibility and eagerness to identify, learn, and use new and changing technologies.